About Fullstory
Overview Fullstory captures every user interaction on a website or app and turns that behavioral data into actionable insights. It serves product managers, engineers, data teams, and customer support professionals who need to understand exactly what users do rather than guessing from surveys or analytics dashboards. Unlike traditional analytics tools that report counts and page views, Fullstory records the full user session — clicks, scrolls, rage clicks, form fills — and applies AI to surface friction points, conversion blockers, and personalization opportunities in near real time. Key Benefits Chipotle reclaimed over 71% of lost revenue using Fullstory behavioral insights. Pizza Hut increased total transactions by 6.5% after implementing Fullstory. Finicity improved funnel conversions by 15% using Fullstory. VividSeats saved 10,000 conversions per error by detecting and fixing issues faster. ServiceTitan saved more than 100 hours using Fullstory's tools. Addison Lee achieved an 80% reduction in booking time with the platform. How It Works You install Fullcapture on your site or app to capture a complete privacy-first record of every user interaction. StoryAI agents analyze that behavioral data and surface answers about user friction, conversion drops, and sentiment signals. You then act on those insights using Guides and Surveys to deliver in-product guidance, collect NPS feedback, and validate improvements. Use Cases Retail and e-commerce teams identify cart and checkout friction that costs sales. Travel and hospitality companies connect every step of the cross-channel booking journey to reduce abandonment. Gaming operators proactively support high-value players and mitigate risk using real-time fraud signals. SaaS product teams fix sign-up friction, boost feature adoption, and retain customers by resolving issues faster. Food and beverage brands cut repeat support tickets with real session context and deflect tickets by signaling friction early. Financial services and insurance teams strengthen digital trust and prevent fraud through behavioral monitoring. Why Choose This Product Fullstory is best suited for product, engineering, data, and support teams who need behavioral context beyond surface-level analytics. The page notes that mobile analytics and certain features like Guides and Surveys, StoryAI, and Multi-Org Management are available only as paid add-ons rather than included in base plans.
Fullstory Pros & Cons
- Free tier with 30K monthly sessions
- Session replay with full user context
- AI-powered behavioral insights via StoryAI
- Real-time friction and rage click detection
- In-product guidance and survey tools
Key Features
Session Replay
Records every user interaction including clicks, scrolls, form fills, and rage clicks for later playback and analysis.
Heatmaps & Scrollmaps
Visual maps showing where users click and scroll to reveal engagement patterns and friction points.
Rage Click Detection
Identify and analyze moments of user frustration when a user clicks repeatedly on a non-interactive element.
Funnels & Conversion Maps
Track user progress through defined steps to uncover drop-off points and optimize conversion flows.
Sentiment Signals
User sentiment analysis surfaced from behavioral signals without requiring survey responses.
StoryAI
AI agents that turn behavioral data into answers and recommendations for faster decision-making.
Guides and Surveys
Deliver in-app guidance such as product tours and collect contextual feedback via NPS and surveys.
User Segmentation
Filter and group users based on behavioral attributes for targeted analysis and personalization.
Customizable Dashboards
Dashboards that teams can tailor to monitor the metrics and trends most relevant to their goals.
Mobile Analytics
Capture and analyze user behavior specifically from mobile applications.
Fullstory Pricing
- 30,000 monthly sessions
- 12 months of analytics retention
- Deep product analytics
- Qualitative insights
- Discover trends
- Plan roadmaps
- Improve funnels at scale
- Build predictive models
- Use data for GenAI and LLMs
| Feature | FullstoryFree Free | Business Custom | Advanced Custom | Enterprise Custom |
|---|---|---|---|---|
| 30,000 monthly sessions | ||||
| 12 months of analytics retention | ||||
| Deep product analytics | ||||
| Qualitative insights | ||||
| Discover trends | ||||
| Plan roadmaps | ||||
| Improve funnels at scale | ||||
| Build predictive models | ||||
| Use data for GenAI and LLMs |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Fullstory
Is a free plan available?
Yes, FullstoryFree is available with 30,000 monthly sessions and 12 months of analytics retention so you can start improving your digital experience at no cost.
How does Fullstory approach privacy?
Fullstory is designed as a privacy-first platform and captures behavioral data in a way that complies with GDPR and CCPA regulations. Users can review the Cookie Policy and Privacy Policy for detailed information.
What is Fullcapture and how is it different from autocapture?
Fullcapture is Fullstory's complete, privacy-first record of every user interaction. It differs from standard autocapture by delivering a more complete and trustworthy foundation for AI-driven insights and team decisions.
Is Fullstory free?
Fullstory offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Fullstory cost?
Fullstory offers the following plans: FullstoryFree, Business, Advanced, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.