About Pendo
Overview Pendo is an AI-powered analytics and adoption platform that captures user behavior across software applications and AI agents. It identifies where users struggle and provides context that helps improve both traditional products and agent-driven experiences. The platform is designed for product teams, IT departments, and enterprise leaders who need to understand user behavior, drive adoption, and connect product usage to business outcomes. Unlike standalone analytics tools, Pendo combines product analytics, in-app guidance, session replay, sentiment measurement, and predictive capabilities in a single platform. Key Benefits 40% increase in sales opportunities reported by one customer. 99% decrease in development time reported by one customer. 60% reduction in support ticket resolution time reported by one customer. 4,000 associates migrated to a new platform by one customer. 35 trillion events collected across 1 billion-plus users and 50,000-plus agents and apps. Predictive churn models identify at-risk users before they leave and upsell opportunities before interest cools. How It Works You install Pendo in your application and it begins capturing behavioral events โ clicks, conversations, and interactions โ across every surface. You access that data through dashboards, natural-language queries via Leo, or by connecting Pendo to LLMs like Claude or ChatGPT through the MCP integration. You then build in-app guides, set up session replays to review user behavior, and configure predictive models to flag churn or expansion risks. Use Cases In-house product managers use Pendo analytics and guides to understand user behavior and drive feature adoption without involving the development team. IT operations teams monitor AI agent adoption and measure whether agents are driving the retention and task-completion outcomes the business expects. RevOps and customer success teams use Predict models to identify at-risk accounts and prioritize upsell opportunities. VP-level product leaders coordinate adoption programs across multiple systems by combining session replays, sentiment surveys, and journey orchestration. Engineering teams ship faster by relying on Pendo for in-app fixes and user context instead of building custom instrumentation. Enterprises with sensitive data meet compliance requirements with SOC2, GDPR, PCI DSS, and HIPAA certifications built into the platform. Why Choose This Product Pendo is best suited for product teams, IT departments, and enterprise leaders who need to understand user behavior across both traditional applications and AI agents. The platform works best for organizations with at least 500 monthly active users, as the free tier supports up to 500 MAUs and paid plans scale from there. Pricing is based on MAU volume rather than number of applications or sessions, which makes adding more tracked applications cost-neutral.
Pendo Pros & Cons
- Free tier supports up to 500 MAUs with no credit card
- Predictive churn and upsell models built into AI add-on
- Retroactive analytics from day of installation
- SOC2, GDPR, PCI DSS, and HIPAA compliance
- Multiple customers report measurable time and revenue gains
Key Features
Product Analytics
All plansCaptures user behavior including clicks, sessions, and feature usage across every tracked application.
In-app Guides
All plansEnables creation of in-app walkthroughs, tooltips, and announcements that appear directly inside the product.
Session Replay
Core+Records user sessions for playback so teams can watch exactly how users navigate the product.
Sentiment Surveys
Free+Collects NPS, PMF, and CSAT survey responses from users to measure sentiment and satisfaction.
Leo AI Queries
Allows users to ask natural-language questions about product data and receive answers without building reports.
Retroactive Analytics
Accesses complete product data history from the day Pendo was installed, enabling retroactive analysis.
Predict Churn Models
Predicts which users are likely to churn and identifies upsell opportunities using AI models.
Journey Orchestration
UltimateGuides users through in-app and external journeys with automated multi-channel messaging and triggers.
Agent Analytics
Tracks how users interact with AI agents and connects those interaction patterns to business outcomes.
Data Sync
Breaks down data silos by syncing Pendo behavioral data with external systems and databases.
Pendo Pricing
- Up to 500 MAUs
- Product Analytics
- In-app Guides
- Net Promoter Score (NPS) โ Pendo branded
- Custom MAU volume
- Product Analytics
- In-app Guides
- Custom MAU volume
- Product Analytics
- In-app Guides
- Session Replay
- Custom MAU volume
- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
| Feature | Free Free/mo | Base Custom | Core Custom | Ultimate Custom |
|---|---|---|---|---|
| Product Analytics | ||||
| In-app Guides | ||||
| Session Replay | ||||
| Sentiment Surveys | ||||
| Journey Orchestration |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Pendo
How does Pendo pricing work?
Pendo pricing combines the number of Monthly Active Users (MAUs) tracked and the functionality chosen as part of the plan. As MAUs increase, the overall price goes up but the cost per MAU decreases.
What is a Monthly Active User in Pendo?
Monthly active users are the number of unique visitors who were active in your app over the last 30 calendar days. A unique visitor is counted as an active user if they engage with your app at least once within that time period.
Is Pendo free?
Pendo offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Pendo cost?
Pendo offers the following plans: Free, Base, Core, Ultimate. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Pendo support?
Pendo is available on: Web.

