Hotjar

Overview

Hotjar is a behavior analytics platform that helps you see what users do on your website and hear what they think. It combines heatmaps, session replays, surveys, funnels, and user tests into one connected tool.

Hotjar is now part of Contentsquare alongside Heap, bringing deeper insight and faster ways to improve user experience. Over 1.3 million websites and apps across 180 countries trust Hotjar to understand visitor behavior and boost conversions.

Key Benefits

• See where users move, click, and scroll on every page using heatmaps to identify what works and what does not.
• Watch real user journeys with session replays to spot bugs, confusion, and drop-offs quickly.
• Visualize user drop-offs across key journeys with funnels and compare them by device or segment.
• Create surveys in seconds with 40+ templates and an AI survey generator, then analyze results with AI summary reports and sentiment analysis.
• Get unfiltered feedback on live sites and prototypes through unmoderated user tests conducted in the participant's own time.
• Connect to Google Analytics, HubSpot, Optimizely, and more through built-in integrations.

How It Works

You add a small script to your website to start capturing visitor interactions. You then open the dashboard to view heatmaps, replay sessions, build funnels, or create surveys without any additional setup.

Results appear in minutes — survey responses arrive within hours, and you can invite respondents to follow-up interviews with a single click.

Use Cases

• UX researchers — watch replay recordings and analyze heatmaps to find friction points in user flows.
• Product managers — use funnels and session replays to identify where users drop off and prioritize fixes.
• Marketing teams — run surveys and heatmaps to optimize landing pages and improve conversion rates.
• Conversion rate optimization specialists — combine A/B test data with session replays and heatmaps to understand test outcomes.
• Customer experience teams — collect feedback through on-page widgets and surveys to measure satisfaction and spot issues early.
• Startups and small businesses — start for free with heatmaps, surveys, and session replays without a credit card.

Why Choose This Product

Hotjar is best suited for anyone who needs fast, visual insights into user behavior without complex setup or a large budget. The free tier includes core tools with no credit card required, making it easy to try. Some advanced features like impact quantification, unlimited surveys, and higher session limits require a paid Growth or Pro plan.