Clay

Overview

Clay is a go-to-market (GTM) infrastructure platform that helps revenue teams get any data, run agentic workflows, and launch GTM plays. It provides a unified workspace for prospecting, data enrichment, signal tracking, and multi-channel outreach.

Built for GTM operations, marketing, and sales teams, Clay combines AI agents, data marketplace access to 200+ providers, and automation tools into a single system. Unlike point solutions for CRM enrichment or outbound email, Clay aims to be the full layer between your data sources and your revenue outcomes.

Key Benefits

• Intercom grew their outbound-sourced pipeline by +140% using Clay.
• Research target companies and people with AI-powered Claygents.
• Combine multiple data providers in a single Waterfall for maximum coverage.
• Track job changes, promotions, and other signals in real time.
• Sync targeted ad audiences to LinkedIn, Meta, and Google Ads from one place.
• Centralize first-party and third-party data sources in Audiences.

How It Works

You start by connecting your CRM or importing a list into a Clay table. You then layer on data enrichment from 200+ providers using Waterfalls, run Claygent AI agents for custom web research, and set up Signals to monitor prospect changes. Finally, you activate this data through the native Sequencer for email campaigns or by syncing audiences to ad platforms.

Use Cases

• GTM Ops leaders: Build automated enrichment waterfalls that keep CRM data clean without manual effort.
• Sales reps: Use CRM enrichment and rep prospecting features to get the highest quality prospect data in their workflow.
• Marketing teams: Create and sync targeted ad audiences to LinkedIn, Meta, and Google Ads for ABM campaigns.
• Enterprise revenue teams: Deploy role-based access control, SSO, and dedicated growth strategists for large-scale GTM systems.
• Startups: Get started quickly with a free plan and scale actions and data credits as pipeline grows.
• PLG teams: Use automated inbound and reverse ETL workflows to activate first-party product data.

Why Choose This Product

Clay is best suited for revenue teams that want a single platform to research, enrich, signal, and activate prospect data — replacing a stack of disconnected tools. The free tier supports up to 6,000 actions per year, making it accessible for evaluation, while the Enterprise tier adds SSO, RBAC, unlimited ad audiences, and a dedicated growth strategist for organizations building at scale.