About Clay
Overview
Clay is a go-to-market (GTM) infrastructure platform that helps revenue teams get any data, run agentic workflows, and launch GTM plays. It provides a unified workspace for prospecting, data enrichment, signal tracking, and multi-channel outreach.
Built for GTM operations, marketing, and sales teams, Clay combines AI agents, data marketplace access to 200+ providers, and automation tools into a single system. Unlike point solutions for CRM enrichment or outbound email, Clay aims to be the full layer between your data sources and your revenue outcomes.
Key Benefits
- Intercom grew their outbound-sourced pipeline by +140% using Clay.
- Research target companies and people with AI-powered Claygents.
- Combine multiple data providers in a single Waterfall for maximum coverage.
- Track job changes, promotions, and other signals in real time.
- Sync targeted ad audiences to LinkedIn, Meta, and Google Ads from one place.
- Centralize first-party and third-party data sources in Audiences.
How It Works
You start by connecting your CRM or importing a list into a Clay table. You then layer on data enrichment from 200+ providers using Waterfalls, run Claygent AI agents for custom web research, and set up Signals to monitor prospect changes. Finally, you activate this data through the native Sequencer for email campaigns or by syncing audiences to ad platforms.
Use Cases
- GTM Ops leaders: Build automated enrichment waterfalls that keep CRM data clean without manual effort.
- Sales reps: Use CRM enrichment and rep prospecting features to get the highest quality prospect data in their workflow.
- Marketing teams: Create and sync targeted ad audiences to LinkedIn, Meta, and Google Ads for ABM campaigns.
- Enterprise revenue teams: Deploy role-based access control, SSO, and dedicated growth strategists for large-scale GTM systems.
- Startups: Get started quickly with a free plan and scale actions and data credits as pipeline grows.
- PLG teams: Use automated inbound and reverse ETL workflows to activate first-party product data.
Why Choose This Product
Clay is best suited for revenue teams that want a single platform to research, enrich, signal, and activate prospect data — replacing a stack of disconnected tools. The free tier supports up to 6,000 actions per year, making it accessible for evaluation, while the Enterprise tier adds SSO, RBAC, unlimited ad audiences, and a dedicated growth strategist for organizations building at scale.
Key Features
Claygent AI Agent
Clay's AI agent performs web research to generate custom data points for any prospect or company.
Waterfall Data Merging
Combine multiple data providers in a single waterfall to get the best coverage for each field.
Signals and Intent
Track job changes, promotions, new hires, company news, and social signals in real time.
Data Marketplace
Buy and access data from over 200 providers in a single place without individual contracts.
Ads Sync
Sync targeted ad audiences directly to LinkedIn, Meta, and Google Ads platforms.
Audiences Centralization
Centralize first-party and third-party data sources into unified audience segments.
Native Sequencer
Use Clay's built-in sequencer for email campaigns or automate messaging through integrations.
Agent Plugin
Build in Clay directly via a coding agent using the API and CLI.
CRM Enrichment
Keep your CRM clean with the highest quality data by auto-syncing enriched fields.
Role-Based Access Control
Enterprise users get workbook-level credit budgets and viewer roles with RBAC.
Clay Pricing
View full pricing →- 6,000 actions/year
- 1,200 data credits/yr
- Unlimited seats and tables
- Run multi-provider waterfalls
- Up to 200 rows per table
- Enrich with Claygent
- Starts at 180,000 actions/year
- 30K data credits/yr
- Enrich phone numbers
- Unlimited search with Audiences
- Track job changes and other signals
- Launch email campaigns via integrations
- Starts at 480,000 actions/year
- 72K data credits/yr
- Auto-sync and enrich CRM and data warehouse
- Unlimited search and 250k imports with Audiences
- Integrate with any HTTP API
- Get priority support
- Custom actions
- Unlimited ad audiences
- Unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist
| Feature | Free Free/yr | Launch $54/mo | Growth $185/mo | Enterprise Custom |
|---|---|---|---|---|
| 6,000 actions/year | ||||
| 1,200 data credits/yr | ||||
| Unlimited seats and tables | ||||
| Run multi-provider waterfalls | ||||
| Up to 200 rows per table | ||||
| Enrich with Claygent | ||||
| Starts at 180,000 actions/year | ||||
| 30K data credits/yr | ||||
| Enrich phone numbers | ||||
| Unlimited search with Audiences | ||||
| Track job changes and other signals | ||||
| Launch email campaigns via integrations | ||||
| Starts at 480,000 actions/year | ||||
| 72K data credits/yr | ||||
| Auto-sync and enrich CRM and data warehouse | ||||
| Unlimited search and 250k imports with Audiences | ||||
| Integrate with any HTTP API | ||||
| Get priority support | ||||
| Custom actions | ||||
| Unlimited ad audiences | ||||
| Unlimited search and unlimited imports with Audiences | ||||
| Sign in with SSO | ||||
| Role-based access control (RBAC) | ||||
| Get dedicated growth strategist |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Clay
Is Clay free?
Clay offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Clay cost?
Clay offers the following plans: Free, Launch, Growth, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Clay support?
Clay is available on: Web.
How Clay compares
ClayThis | ||||
|---|---|---|---|---|
| Starting price | Free | $99/month for Thumbtack | $2500/mo | Free |
| Pricing model | Freemium | Freemium | Paid | Freemium |
| Platforms | Web | Web | Web | Web |
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