About Apollo.io
Overview
Apollo.io is an AI-powered sales platform that unifies prospecting, lead generation, deal automation, and data enrichment into a single tool. It replaces the need for separate sales engagement, data, and CRM utilities by offering one end-to-end solution for B2B revenue teams.
The platform serves sales development reps, account executives, revenue operations teams, marketers, and founders. Apollo differentiates itself from tools like ZoomInfo, SalesLoft, or HubSpot Sales Hub by combining a large B2B data network with built-in AI assistance, multichannel outreach sequences, and inbound lead capture in one platform.
Key Benefits
- 70% increase in sales leads reported by customers after adopting Apollo.
- 4X SDR efficiency gains through AI-powered prospecting and automation.
- 64% lower tech stack costs by consolidating data enrichment, outreach, and deal management tools.
- 75% more meetings booked while cutting manual work in half, as reported by a BDR leader.
- Over 600,000 companies actively use Apollo to power their sales workflows.
- Always-fresh data network cleanses and completes records automatically for smarter targeting.
How It Works
Users start by signing up for free with no credit card required, then connect their Gmail or Microsoft mailbox. Apollo surfaces prioritized lead lists from its business data network; users build multichannel sequences, set up automated workflows, and the platform handles email deliverability guardrails and follow-ups. Deal Execution features then capture meeting insights, call recordings, and AI-generated next steps to keep deals moving.
Use Cases
- Sales development reps — build and automate outbound sequences with AI research and lead scoring to book more meetings.
- Account executives — use deal execution tools to capture conversation insights and accelerate deal closure.
- Revenue operations teams — consolidate enrichment, dialer, analytics, and CRM integration into a single platform.
- Founders at startups — access Apollo for Startups programs and use AI to build pipeline with limited headcount.
- Marketers — identify anonymous website visitors and route inbound leads instantly with real-time form enrichment.
Why Choose This Product
Apollo is best suited for B2B sales and marketing teams that want to replace multiple point solutions with one AI-powered platform and have access to a large business data network. Limitations include the need for add-on purchases for inbound website visitor identification and advanced dialer features, and a minimum three-seat requirement on the Organization tier.
Apollo.io Pros & Cons
- Free plan available with no credit card required
- Combines prospecting, outreach, data enrichment, and deal execution in one platform
- AI Assistant and AI Lead Scoring included on all paid plans
- Over 600,000 companies using the product
- Annual billing saves 24% compared to monthly
- No free plan dialer minutes
- Inbound add-on costs $119/team/month extra
- Organization tier requires minimum 3 seats
- Advanced Dialer paid add-on, not included in base plans
Key Features
Business Data Network
One of the largest B2B business data networks providing always-fresh company and contact data for prospecting.
AI Assistant
AI-powered chat assistant included on all plans with higher chat limits on paid tiers.
AI Lead Scoring
AI-driven lead scoring to prioritize prospects based on intent and fit data.
Multichannel Sequences
Build unlimited multichannel sequences with A/Z testing on Professional and Organization tiers.
Deliverability Suite
Tools for delivery optimization, email warmup, and domain/mailbox purchasing to protect sender reputation.
Visitor Identification
Identify anonymous website visitors at the company level (add-on) or contact level (US only add-on).
Call Recordings & AI Insights
Real-time call recording, AI-generated meeting insights, and transcription with 4,000–8,000 minute limits.
Data Enrichment Tools
CSV imports, CRM sync, API access, and waterfall enrichment to clean and complete records.
Workflow Automation
Automate repetitive sales tasks with configurable workflow automation rules.
Analytics & Reports
Detailed analytics dashboards with pre-built and customizable reports, available on Professional and Organization tiers.
Apollo.io Pricing
View full pricing →- 900 credits per seat per year, granted monthly
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
- 30,000 credits per seat per year, granted upfront
- AI Assistant (Introductory Free)
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- 48,000 credits per seat per year, granted upfront
- AI Assistant (Introductory Free)
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- 72,000 credits per seat per year, granted upfront
- AI Assistant (Introductory Free)
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
| Feature | Free Free/yr | Basic $49/mo | Professional $79/mo | Organization $119/mo |
|---|---|---|---|---|
| 900 credits per seat per year, granted monthly | ||||
| AI Assistant (5 chat limit) | ||||
| AI Research | ||||
| 2 Sequences | ||||
| Prospecting, Gmail & Salesforce Extensions | ||||
| Basic Filters | ||||
| 30,000 credits per seat per year, granted upfront | ||||
| AI Assistant (Introductory Free) | ||||
| AI Research & AI Lead Scoring | ||||
| Unlimited Sequences | ||||
| Deliverability Suite & Email Warmup | ||||
| 48,000 credits per seat per year, granted upfront | ||||
| Unlimited Sequences & A/Z Testing | ||||
| 72,000 credits per seat per year, granted upfront |
Estimate based on listed per-seat pricing. Volume discounts and add-ons may apply.
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Apollo.io
Is Apollo.io free?
Yes, Apollo.io offers a Free plan at $0 per seat per month. It includes 900 credits per seat per year granted monthly, AI Assistant (5 chat limit), AI Research, 2 Sequences, and Prospecting, Gmail & Salesforce Extensions.
What are Apollo's pricing plans?
Apollo offers four paid plans: Free ($0), Basic ($49/seat/month billed annually), Professional ($79/seat/month billed annually), and Organization ($119/seat/month billed annually, minimum 3 seats). The Professional plan is labeled 'Most Popular' and includes a 14-day trial.
What integrations does Apollo support?
Apollo provides Chrome Extension, Gmail Extension, and Salesforce Extension integrations. It also supports CRM Integrations and API data enrichment across paid tiers.
How much does Apollo.io cost?
Apollo.io offers the following plans: Free, Basic, Professional, Organization. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Apollo.io support?
Apollo.io is available on: Web, macOS, Windows.
How Apollo.io compares
Apollo.ioThis | ||||
|---|---|---|---|---|
| Starting price | Free | $2500/mo | Free | Free |
| Pricing model | Freemium | Paid | Freemium | Freemium |
| Platforms | Web, macOS, Windows | Web | Web | Web |
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