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Apollo.io vs Clay: Which is Better in 2026?

A side-by-side comparison of Apollo.io (Freemium) and Clay (Freemium) — pricing, features, platforms, and user ratings.

TL;DR

Both Apollo.io and Clay are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

How Apollo.io compares

 
Apollo.io logo
Apollo.ioThis
Starting priceFreeFree
Pricing modelFreemiumFreemium
PlatformsWeb, macOS, WindowsWeb
Top features
  • Business Data Network
  • AI Assistant
  • AI Lead Scoring
  • Claygent AI Agent
  • Waterfall Data Merging
  • Signals and Intent
Rating

Choose Apollo.io if…

  • you need mac or windows support
View Apollo.io

Choose Clay if…

  • its feature set better matches your workflow
View Clay

Frequently Asked Questions

What is the difference between Apollo.io and Clay?

Apollo.io and Clay are both tools in the same category. Apollo.io is freemium — AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster. Clay is freemium — Build systems to grow revenue with AI-powered prospecting, data enrichment, and go-to-market automation.. The main differences are in pricing, platform support, and feature focus.

Which is better: Apollo.io or Clay?

Both Apollo.io and Clay are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

Is Apollo.io free?

Apollo.io offers a free tier with limited features. A paid plan is required for full access.

Is Clay free?

Clay offers a free tier with limited features. A paid plan is required for full access.

What are the best alternatives to both Apollo.io and Clay?

If neither Apollo.io nor Clay meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.