About folk
Overview
folk is an AI-powered CRM built to run an entire sales motion in one platform. Sales teams use it to prospect, enrich, and qualify leads, engage with them across channels, and close deals while AI assistants handle follow-up, recap, and research work in the background. More than 5,000 companies trust it, and it replaces a stack of separate tools for enrichment, pipelines, outreach, and calling.
Key Benefits
- Prospect, enrich, and qualify contacts before spending time on them
- Engage with leads on LinkedIn, Gmail, WhatsApp, and more from one place
- AI assistants draft follow-ups, summarize relationships, and research companies
- Track deals, pipelines, and sales reports across the whole team
- Sync with 30+ integrations and connect into AI stacks through MCP
- Try all premium features free for 2 weeks with no credit card required
How It Works
folk organizes the sales motion into three stages: Prospect, Engage, and Close. In Prospect you capture leads from LinkedIn research, enrich them with emails and phone numbers, and score them against your ideal customer profile. In Engage you interact with leads on the channels they already use while assistants surface next actions. In Close, pipelines, dashboards, and sales reports help the team prioritize and advance deals.
Use Cases
- Founders and small teams use folk to organize inbound and word-of-mouth leads alongside proactive prospecting
- Agency owners keep client relationships, renewals, and outreach campaigns in one place
- Sales teams score and prioritize leads against their ideal customer profile
- Account managers track renewals, opportunities, and follow-up tasks with reminders
- Partnership and marketing managers run branded outreach and press-kit campaigns
Why Choose This Product
folk consolidates the typical sales tool stack into one subscription, replacing separate products for enrichment, pipelines, outreach sequences, and calling. Its AI assistants run in the background so teams can review insights and pipelines instead of entering tasks manually. Users rate it 4.9 on Product Hunt, 4.8 on the Chrome Web Store, and 4.5 on G2, and pricing scales per member with a 2-week free trial.
folk Pros & Cons
- Trusted by 5,000+ companies worldwide
- 2-week free trial with all premium features, no credit card required
- AI assistants handle follow-ups, recaps, and research in the background
- 5,000+ integrations plus MCP, Zapier, and Make connectivity
- Strong user ratings: 4.9 on Product Hunt, 4.8 on Chrome store, 4.5 on G2
- Credit cards are the only accepted payment method
- Account is blocked if you don't upgrade after the 2-week trial
Key Features
Prospecting & lead scoring
Capture leads from LinkedIn research, enrich them, and score them against your ideal customer profile before you invest time.
1-click enrichment
Find verified emails and phone numbers with one-click enrichment powered by the folk Chrome extension.
Follow-up Assistant
AI scans your email and WhatsApp conversations to detect inactive threads and draft personalized follow-ups in your tone of voice.
Recap Assistant
AI scans interactions, emails, meetings, notes, and WhatsApp messages to produce a concise relationship brief for any person, company, or deal.
Research Assistant
Automatically enriches companies and generates detailed research notes based on web scans.
Workflow Assistant
Automates email sending and personalization based on triggers you choose, including trigger scans and email generation.
Pipeline & deal management
Track deals, manage pipelines and boards, and monitor sales reports and dashboards across your team.
Multi-channel engagement
Interact with leads on the channels they already use — LinkedIn, Gmail, WhatsApp, Instagram, and X — while keeping conversations personal at scale.
AI data insights
Explore sales data, uncover trends, and get plain-language insight summaries such as ARR and win-rate breakdowns by channel.
MCP & integrations
Sync context from 30+ integrations and connect folk into your AI stack via MCP, Zapier, Make, and the REST API.
folk Pricing
View full pricing →- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
- All in Standard, plus:
- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
- All in Standard & Premium, plus:
- Custom limits for enrichments, messages, account sync, AI fields
- Security controls (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions with a dedicated account manager
- Custom integrations
- Priority support
| Feature | Standard $30/mo | Premium $60/mo | Enterprise $100/mo |
|---|---|---|---|
| Pipeline management | |||
| Email campaigns | |||
| Contact enrichment | |||
| AI Assistants | |||
| Magic fields (AI) | |||
| LinkedIn extension | |||
| Email, calendar & WhatsApp sync | |||
| 5,000+ integrations | |||
| All in Standard, plus: | |||
| Custom objects & Deals | |||
| Email sequences | |||
| Workspace roles | |||
| Dashboards | |||
| API access | |||
| More credits for enrichments, messages, account sync, AI fields | |||
| Full history of interactions | |||
| All in Standard & Premium, plus: | |||
| Custom limits for enrichments, messages, account sync, AI fields | |||
| Security controls (Internal interactions, Sensitive interactions) | |||
| Group-level permissions | |||
| 1:1 onboarding sessions with a dedicated account manager | |||
| Custom integrations | |||
| Priority support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about folk
Can I try folk for free with my team?
Yes. When you sign up, folk automatically activates a 2-week free trial on your workspace so you can test the full product with all premium features before paying.
What happens if I don't upgrade at the end of the trial?
Your account is blocked, but your data is not immediately deleted. You can either request to extend the trial by another week or upgrade to regain access to your data.
Do I need to add my credit card during the free trial?
No. folk does not ask for a credit card during the trial. You can test for free for 2 weeks and only add payment details when you upgrade.
How does adding or removing members impact my bill?
Pricing is based on the number of members in your workspace. When you add or remove a member, a new prorated price is calculated and applied to your next bill.
How do I upgrade my plan?
You can upgrade at any time. Go to Settings > Plans and click 'upgrade' on the plan of your choice.
What happens if my payment fails?
You have 7 days to update your payment details from the Billing section in Settings. If you don't update them within 7 days, your account is temporarily blocked until you do.