Clay vs Apollo.io: Which is Better in 2026?
A side-by-side comparison of Clay (Freemium) and Apollo.io (Freemium) — pricing, features, platforms, and user ratings.
TL;DR
Both Clay and Apollo.io are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
How Clay compares
ClayThis | ||
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Freemium | Freemium |
| Platforms | — | Web, macOS, Windows |
| Top features |
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| Rating | — | — |
Frequently Asked Questions
What is the difference between Clay and Apollo.io?
Clay and Apollo.io are both tools in the same category. Clay is freemium — Build systems to grow revenue with AI-powered prospecting, data enrichment, and go-to-market automation.. Apollo.io is freemium — AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster. The main differences are in pricing, platform support, and feature focus.
Which is better: Clay or Apollo.io?
Both Clay and Apollo.io are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
Is Clay free?
Clay offers a free tier with limited features. A paid plan is required for full access.
Is Apollo.io free?
Apollo.io offers a free tier with limited features. A paid plan is required for full access.
What are the best alternatives to both Clay and Apollo.io?
If neither Clay nor Apollo.io meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.