About Amplitude
Overview
Amplitude is a digital analytics platform that helps product, marketing, and engineering teams understand how users interact with their products. It combines product analytics, session replays, heatmaps, feature experimentation, and AI-powered insights into a single platform.
Unlike traditional analytics tools that require dashboard building, Amplitude lets users ask natural-language questions and receive answers directly. It serves companies ranging from startups to large enterprises across industries including financial services, healthcare, ecommerce, media, and B2B.
Key Benefits
- Get instant answers about user behavior by asking questions in natural language, with no need to build dashboards
- Detect friction points in user flows and automatically surface root causes like empty states causing 31% exit rates
- Run A/B tests and multi-armed bandit experiments to optimize product features and web pages
- Analyze session replays and heatmaps to visualize exactly where users click, scroll, and get stuck
- Unite data across teams with data governance, integrations, and activation features that sync behavioral cohorts to third-party tools
- Measure the real impact of AI agents with dedicated Agent Analytics capability
How It Works
You instrument your product with Amplitude's SDK or API to start tracking events — any action a user takes in your product. You then ask questions in natural language through Amplitude AI or via the Amplitude MCP integration with tools like Cursor, Claude, and GitHub Copilot, and receive instant answers with supporting data like session replays and funnel analysis. You can launch experiments, set up guides and surveys, and create activation workflows directly from the platform.
Use Cases
- Product managers ask why new users drop off before completing setup and get root-cause analysis with session replays
- Data teams create behavioral cohorts, set up monitoring alerts, and sync user segments to downstream tools
- Engineering teams ship feature flags, run A/B tests, and measure the impact of each release
- Marketing teams analyze acquisition channels, optimize conversion funnels, and run web experimentation
- Executives get a single source of truth for user behavior, retention trends, and revenue impact
- Fintech and ecommerce teams personalize user experiences and optimize for transactions using behavioral data
Why Choose This Product
Amplitude is best suited for product-led teams that want AI-powered analytics without complex dashboard setup. It offers a generous free tier with 2 million events per month and unlimited seats. The platform is event-based, so costs scale with data volume, and advanced features like unlimited experiments and session replay with extended retention are available on Growth and Enterprise plans.
Amplitude Pros & Cons
- Free tier with 2M events/month and unlimited seats
- AI-powered natural language queries with no dashboard needed
- Combines product analytics, session replay, heatmaps, and experimentation
- Integrates via MCP with Cursor, Claude, GitHub Copilot, and other AI tools
- Unlimited AI Agents available on Free plan
- Advanced features like unlimited experiments and extended session replay require Growth or Enterprise plans
- Pricing scales with event volume, which can grow expensive at scale
- Some features like SSO and RBAC limited to Growth and Enterprise tiers
Key Features
AI Agents
Amplitude AI Agents can sense, decide, and act on user data autonomously.
AI Natural Language
Users ask questions in natural language via Amplitude AI, MCP, or integrated AI tools like Cursor and Claude and receive instant answers.
Session Replay
Session Replay lets users visualize sessions based on events in their product, with AI-based summaries available on Growth and Enterprise.
Heatmaps
Heatmaps visualize clicks, scrolls, and engagement on webpages to identify user interaction patterns.
Feature Experimentation
Run A/B tests and multi-armed bandit experiments to personalize product experiences and drive conversion.
Guides and Surveys
Create in-product guides and surveys to guide users and collect feedback, with A/B testing for nudges on Growth and Enterprise.
Product Analytics
Understand the full user journey with behavioral analytics, funnels, retention, and custom event tracking.
Zoning Insights
Overlay performance and revenue metrics directly on webpages to measure business impact of design changes.
Activation
Sync behavioral cohorts to third-party tools with unlimited scheduled syncs and real-time streaming on Growth and Enterprise.
Data Governance
Complete data governance tools including data access controls, SSO, RBAC, and security compliance features.
Amplitude Pricing
View full pricing →- 2M events/month forever
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
- Everything in Free
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
- Everything in Plus
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
- Everything in Growth
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
| Feature | Free Free/mo | Plus Free/mo | Growth Custom/mo | Enterprise Custom/mo |
|---|---|---|---|---|
| 2M events/month forever | ||||
| AI Agents and MCP | ||||
| Basic Product Analytics | ||||
| Cohort syncs (one time) | ||||
| 2000 AI feedback records | ||||
| 10K monthly session replays | ||||
| Limited Experiments, Guides & Surveys | ||||
| 500 active AI Visibility prompts | ||||
| Everything in Free | ||||
| Scale up to 70M Events | ||||
| Custom events and formulas | ||||
| 20 Behavioral cohorts | ||||
| Alerts | ||||
| Heatmaps | ||||
| 1,000 active AI Visibility prompts | ||||
| 2-year data retention | ||||
| Everything in Plus | ||||
| Advanced Behavioral Exploration | ||||
| Currency conversion | ||||
| Monitoring and Alerts | ||||
| 20K monthly session replays | ||||
| 2,500 active AI Visibility prompts | ||||
| SSO & Project Permissions | ||||
| Everything in Growth | ||||
| Unlimited projects per portfolio | ||||
| Data Access Controls | ||||
| Unlimited Monitoring and Alerts | ||||
| 50K monthly session replays | ||||
| 5,000 active AI Visibility prompts | ||||
| Advanced User Mgmt (incl RBAC) |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Amplitude
Does Amplitude have a free plan?
Yes. The Free plan is completely free with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. There is no time limit.
How much does Amplitude cost?
Amplitude has plans for every stage of growth. The Free plan includes 2M events per month with no credit card required. The Plus plan starts at $0 and scales with event volume. For larger teams, Growth and Enterprise plans offer custom pricing based on volume and feature needs.
What is an event?
An event in Amplitude is any action a user takes in your product. Usage is measured by event volume, with the Free plan including 2 million events per month.
Is Amplitude free?
Amplitude offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
What platforms does Amplitude support?
Amplitude is available on: Web.
How Amplitude compares
AmplitudeThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | Free | Free |
| Pricing model | Freemium | Freemium | Freemium | Freemium |
| Platforms | Web | Web | Web | Web |
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