Amplitude vs Mixpanel

Compare Amplitude and Mixpanel on the same questions, with pricing terms and sources shown where they are known.

Amplitude

AI-powered product analytics platform that helps teams understand user behavior, run experiments, and get real-time answers from data without dashboards.

View Amplitude

Mixpanel

Product analytics platform that helps teams track user behavior, measure conversions, improve retention, and get proactive AI-driven insights — no data team required.

View Mixpanel

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Amplitude and Mixpanel
QuestionAmplitudeMixpanel
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsSame for bothWebWeb
Listed featuresDiffers
  • AI Agents
  • AI Natural Language
  • Session Replay
  • Heatmaps
  • Feature Experimentation
  • Funnels & Retention
  • Mixpanel AI Insights
  • Session Replay
  • A/B Experiments
  • Metric Trees

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Amplitude

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Plus: Free, per month
  • Growth: Custom quote, per month
  • Enterprise: Custom quote, per month
Official pricing page

Pricing verification date unknown.

Mixpanel

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • Growth: Free, per month
  • Enterprise: Custom quote
Official pricing page

Pricing verification date unknown.

Related pages