About Semrush
Overview
Semrush is a digital visibility platform that helps businesses grow and measure their brand presence across traditional SEO, AI search, paid advertising, social media, and local search. It unifies authority-building for search engines with visibility in AI-generated answers.
Built on 17 years of search intelligence, the platform serves solopreneurs, freelancers, small to mid-size teams, enterprise organizations, agencies, and in-house marketers across industries including retail, ecommerce, SaaS, healthcare, and local business.
Key Benefits
- Access over 28 billion keywords, 43 trillion backlinks, and 808 million domain profiles for competitive research.
- Track prompt-level visibility in AI search across 289 million+ LLM prompts with the AI Visibility feature.
- Monitor up to 5,000 keywords daily and 40 websites on the highest tier to track SEO performance at scale.
- Generate AI-ready content with real-time optimization scoring and topic recommendations based on top-ranking data.
- Analyze traffic on any website to benchmark competitors and uncover audience insights you can act on.
- Run technical site audits to identify and fix issues that affect search rankings and site health.
How It Works
You sign up for a free account or start a free trial of any paid plan. You connect your domain, set up projects to track specific websites, and configure keyword lists and competitor profiles.
You then use the dashboard to run site audits, analyze backlinks, research keywords, monitor AI visibility, create and optimize content, track local listings, and generate reports — all from a single interface.
Use Cases
- SEO specialists — run technical site audits, track keyword rankings, and analyze backlink profiles to improve organic search performance.
- Content marketers — research top-ranking topic ideas, score drafts for SEO readiness, and optimize for AI search visibility.
- Local business owners — manage Google Business Profile listings, monitor directory citations, and track local keyword rankings.
- PPC advertisers — research competitor ad strategies, uncover keyword opportunities, and optimize Google and Meta ad campaigns with AI insights.
- Enterprise brand teams — monitor brand sentiment across AI search results, track LLM citations, and manage visibility across multiple domains and markets.
- Digital agencies — build client strategies using competitive data, generate white-label reports, and manage multiple projects from a single account.
Why Choose This Product
Semrush is best suited for anyone who needs a single platform to manage brand visibility across traditional search engines and emerging AI discovery channels. The free tier gives beginners access to one demo project and 10 daily reports to evaluate the platform before committing to a paid plan.
Semrush Pros & Cons
- Massive database covering 28 billion keywords and 43 trillion backlinks
- Free tier available with no credit card required
- Covers AI search visibility tracking alongside traditional SEO
- Integrated content creation and optimization tools with AI scoring
- Supports enterprise scale with API access and multi-domain monitoring
- Lowest paid tier starts at $117.33/month, which may be expensive for individual freelancers
- Additional users cost $45/month extra per user
- Full LLM coverage including Grok and Claude only available on Enterprise
Key Features
Keyword Research
Access over 28 billion keywords to identify ranking opportunities and competitive gaps across markets.
Backlink Analysis
Analyze backlink profiles using a database of 43 trillion backlinks to build domain authority.
AI Visibility Tracking
Monitor prompt-level brand visibility in AI search results across 289 million+ LLM prompts.
Content Optimization
Score and optimize content in real time using AI tools that analyze top-ranking topic data.
Site Audit
Run technical audits to identify site health issues and get actionable recommendations for fixes.
Local SEO
Manage Google Business Profile listings, monitor directory citations, and track local keyword rankings.
Position Tracking
Track daily keyword rankings across multiple locations, devices, and search engines.
Social Media Management
Plan, schedule, and run social media posts while monitoring brand mentions and finding influencers.
Competitor Analysis
Benchmark competitors on traffic, keywords, backlinks, and ad strategies with comparative insights.
AI PR
Find media outlets trusted by LLMs, create AI-generated press pitches, and track earned PR coverage.
Semrush Pricing
View full pricing →- 1 demo project
- 10 reports per day across all vital tools
- Help Center and Basic Onboarding
- AI Visibility features
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
- 200 prompts to track daily
| Feature | Free Free/mo | SEO $117.33/mo | Starter $165.17/mo | Pro+ $248.17/mo | Advanced $455.67/mo |
|---|---|---|---|---|---|
| 1 demo project | |||||
| 10 reports per day across all vital tools | |||||
| Help Center and Basic Onboarding | |||||
| AI Visibility features | |||||
| 5 websites to monitor | |||||
| 500 keywords to track daily | |||||
| Basic keyword research and competitor analysis | |||||
| Position Tracking | |||||
| Site Audit | |||||
| Track performance in AI search | |||||
| Monitor AI sentiment | |||||
| AI visibility reports for any domain | |||||
| Monitor custom prompts | |||||
| Keyword research and optimization tools | |||||
| Competitors insights tools | |||||
| MCP access | |||||
| 50 prompts to track daily | |||||
| 1 domain for AI brand performance | |||||
| 300 AI visibility reports per day | |||||
| AI-ready Site Audit | |||||
| 15 websites to monitor | |||||
| 1,500 keywords to track daily | |||||
| Historical SEO data | |||||
| Content optimization | |||||
| Keyword cannibalization analysis | |||||
| Multi-location/device tracking | |||||
| 100 prompts to track daily | |||||
| 40 websites to monitor | |||||
| 5,000 keywords to track daily | |||||
| SEO share of voice | |||||
| API data integration | |||||
| 200 prompts to track daily |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Semrush
Can I cancel my subscription anytime?
Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.
Can I use Semrush for free?
Yes, Semrush offers a free tier that includes 1 demo project, 10 reports per day across all vital tools, Help Center access, basic onboarding, and AI Visibility features. No credit card is required to sign up.
What is Semrush's refund policy?
The refund policy is detailed on the pricing page and FAQ section, though the specific refund terms are not fully outlined in the visible content. Customers should review the policy before subscribing.
Is Semrush free?
Semrush offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Semrush cost?
Semrush offers the following plans: Free, SEO, Starter, Pro+, Advanced. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Semrush compares
SemrushThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | $103.20/mo | — |
| Pricing model | Freemium | Freemium | Freemium | — |
| Platforms | — | Web | Web | — |
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| Rating | — | — | — | — |
