Semrush vs Ahrefs

Compare Semrush and Ahrefs on the same questions, with pricing terms and sources shown where they are known.

Semrush

Grow and measure brand visibility across SEO, AI search, PPC, social, and more with the leading digital visibility platform

View Semrush

Ahrefs

Make your business discoverable in search, AI, and beyond — with tools and data to grow traffic, visibility, and revenue.

View Ahrefs

Comparison table

Unknown means no reliable value is stored, not that a feature is missing.

Facts compared for Semrush and Ahrefs
QuestionSemrushAhrefs
Pricing modelSame for bothFreemiumFreemium
Free planSame for bothYesYes
PlatformsNot enough dataUnknownWeb
Listed featuresDiffers
  • Keyword Research
  • Backlink Analysis
  • AI Visibility Tracking
  • Content Optimization
  • Site Audit
  • Site Explorer
  • Keywords Explorer
  • Rank Tracker
  • Brand Radar
  • Site Audit

Pricing and limits

Plans can differ in scope, region and billing terms, so compare plan names rather than assuming equivalence.

Semrush

Free plan: Yes

Subscriptions

  • Free: Free, per month
  • SEO: $117.33, per month
  • Starter: $165.17, per month
  • Pro+: $248.17, per month
  • Advanced: $455.67, per month
Official pricing page

Pricing verification date unknown.

Ahrefs

Free plan: Yes

Subscriptions

  • Free: Free
  • Starter: $29, per month
  • Lite: $129, per month
  • Standard: $249, per month
  • Advanced: $449, per month
  • Enterprise: $1499, per month
Official pricing page

Pricing verification date unknown.