About Ahrefs
Overview
Ahrefs is an AI marketing platform built on a proprietary index of the web. It helps marketers drive visibility across AI search, SEO, content, and social media using the largest AI and search databases online.
The platform serves marketers at 44% of the Fortune 500 and tracks 41.9 billion keywords across 170 trillion pages in its web index. It combines SEO tools, AI-powered content features, social media management, and brand monitoring into a single platform.
Key Benefits
- Track 41.9 billion keywords and access 170 trillion pages in the web index for competitive research.
- Monitor brand mentions, citations, and sentiment across AI chatbots with Brand Radar.
- Create, publish, and schedule social media posts from one dashboard with Social Media Manager.
- Audit website health 24/7 with Site Audit and track visitors in real time with Web Analytics.
- Access 400 million monthly AI prompts to understand what users ask AI chatbots.
- Save up to 17% by paying annually on any paid plan.
How It Works
You sign up for a free account or choose a paid plan, then add your first project by entering a domain. You use Site Explorer to analyze competitor websites, Keywords Explorer to research what customers search for, and Rank Tracker to monitor search engine rankings. You run Site Audit to check website health, use AI Content Helper to improve content, and track brand mentions with Brand Radar — all from a single dashboard.
Use Cases
- Freelance SEO consultants use Keywords Explorer and Site Explorer to research client niches and build link-building strategies.
- In-house marketing teams at mid-size companies use Rank Tracker and Site Audit to monitor organic performance and fix technical issues.
- Content marketers use AI Content Helper and Content Explorer to find link prospects and align content with search intent.
- PPC specialists use Competitive Analysis to reveal competitor ad strategies and keyword gaps.
- Local business owners use GBP Monitor to manage Google Business Profiles at scale and dominate local rankings.
- Enterprise marketing teams at Fortune 500 companies use uncapped API access and SSO for large-scale SEO and brand monitoring.
Why Choose This Product
Ahrefs is best suited for SEO professionals, content marketers, and marketing teams who need deep web data and AI-powered tools in one platform. The free tier offers limited access to get started, while paid plans scale from freelancers to Fortune 500 enterprises. The platform explicitly requires a paid plan for advanced features like Content Explorer, Portfolios, and API access.
Ahrefs Pros & Cons
- Largest web index with 170T pages
- 41.9B keywords tracked
- Used by 44% of Fortune 500
- Free tier available
- AI-powered brand monitoring across chatbots
- No free plan includes API access
- Additional users cost extra per month
- Enterprise requires annual commitment
- Some features like Content Kit are paid add-ons
Key Features
Site Explorer
Analyze competitor websites to uncover their traffic sources, backlinks, and top-performing content.
Keywords Explorer
Research what customers are searching for with access to 41.9 billion tracked keywords.
Rank Tracker
Monitor your website's rankings in search engines across tracked keywords.
Brand Radar
Track your brand's visibility, mentions, citations, and sentiment across AI chatbots and LLMs.
Site Audit
Audit and optimize your website with always-on crawling and technical SEO checks.
AI Content Helper
Improve your content with AI guidance to match search intent and fill content gaps.
Social Media Manager
Schedule, edit, and manage social media posts across multiple channels from one place.
Rank Tracker
Monitor your search engine rankings with weekly updates and competitive analysis.
Web Analytics
Get insights about your website's traffic and visitor behavior in real time.
GBP Monitor
Manage Google Business Profiles at scale to optimize local SEO and attract local customers.
Ahrefs Pricing
View full pricing →- Get Ahrefs data on your site
- Fix what matters
- See what people search
- Spy on competitors
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked prompts
- 100,000 crawl credits
- 1,000 credits per user
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked prompts
- 500,000 crawl credits
- Unlimited credits per user
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked prompts
- 1,500,000 crawl credits
- Unlimited credits per user
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Personalized higher limits & data exports
- Forecasting & trends
| Feature | Free Free | Starter $29/mo | Lite $129/mo | Standard $249/mo | Advanced $449/mo | Enterprise $1499/mo |
|---|---|---|---|---|---|---|
| Get Ahrefs data on your site | ||||||
| Fix what matters | ||||||
| See what people search | ||||||
| Spy on competitors | ||||||
| 5 projects | ||||||
| 6 months of historical data | ||||||
| 750 tracked keywords | ||||||
| 5 tracked prompts | ||||||
| 100,000 crawl credits | ||||||
| 1,000 credits per user | ||||||
| 20 projects | ||||||
| 2 years of historical data | ||||||
| 2,000 tracked keywords | ||||||
| 10 tracked prompts | ||||||
| 500,000 crawl credits | ||||||
| Unlimited credits per user | ||||||
| 50 projects | ||||||
| 5 years of historical data | ||||||
| 5,000 tracked keywords | ||||||
| 20 tracked prompts | ||||||
| 1,500,000 crawl credits | ||||||
| Uncapped API access | ||||||
| SSO & enterprise-grade security | ||||||
| Access management & audit log | ||||||
| Unlimited historical data | ||||||
| Personalized higher limits & data exports | ||||||
| Forecasting & trends |
Estimate based on listed per-seat pricing. Volume discounts and add-ons may apply.
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Ahrefs
Is there a free version of Ahrefs?
Yes, Ahrefs offers a free tier that gives you access to Ahrefs data on your site and helps you fix what matters. It includes limited access to get started with the platform.
Can I save money by paying annually?
Yes, you can pay annually and save up to 17% on any paid plan.
What is Brand Radar AI?
Brand Radar AI lets you research any brand across 403M+ organic prompts from the Ahrefs database and track your own custom prompts. It starts from $199/month.
Does Ahrefs offer an enterprise plan?
Yes, the Enterprise plan costs $1,499/month with an annual commitment required. It includes uncapped API access, SSO, access management, unlimited historical data, and personalized higher limits.
Is Ahrefs free?
Ahrefs offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Ahrefs cost?
Ahrefs offers the following plans: Free, Starter, Lite, Standard, Advanced, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Ahrefs compares
AhrefsThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | $103.20/mo | Free |
| Pricing model | Freemium | Freemium | Freemium | Freemium |
| Platforms | Web | — | Web | Web, Windows, macOS, Linux |
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