About Attio
Overview
Attio is the CRM for agentic revenue. It builds pipeline, advances deals, and grows accounts around the clock with AI agents that prospect, research, and follow up while your team is offline.
Agents enrich and score leads, track account health, flag deals at risk, and draft plays for save, upsell, or renewal. Attio connects to your inbox and calendar, learns your business, and builds itself around it from day one.
Key Benefits
- Agents prospect and reach out when buyers are looking, building a pipeline of deals ready to win.
- New leads get enriched, scored, and routed to the right rep before they cool off.
- Spot new stakeholders, competitor moves, and stalls before your next call.
- Ask any revenue question, from weekly forecast to performance by rep, and get the answer in seconds.
- Agents track the whole account book so you save what's slipping and grow what's rising.
- Emails, calls, product usage, and billing are captured automatically with Universal Context.
How It Works
Connect your inbox and calendar, and Attio learns your business and builds itself around it. Its agents handle the research and busywork while reps focus on deals, and users ask revenue questions in plain language to get answers in seconds.
Use Cases
- Sales reps get enriched, scored leads routed to them with the reason and timing to engage.
- Revenue leaders ask forecast and performance questions and get answers in seconds.
- Account managers spot usage spikes and receive drafted upsell and renewal emails to approve.
- GTM teams see quota coverage, deal velocity, and potential risks mapped before review meetings.
- Customer success teams monitor account health across regions to intervene before churn.
Why Choose This Product
Attio calls itself the only CRM with Universal Context, capturing emails, calls, product, and billing automatically so your tools stay in sync. It runs at scale with 2.6M MCP calls per month and 400M API calls per week, reports 76k active customer agents, and is trusted by 30,000+ customers.
Attio Pros & Cons
- Free plan with real-time contact syncing, no credit card required
- AI agents prospect, follow up, and research around the clock
- Universal Context auto-captures emails, calls, product, and billing
- Runs at scale with 400M API calls per week and 76k active customer agents
- Connects with Slack, Claude, Clay, Linear, and Notion
- Free plan caps seats at 3 and outbound email at 200 per month
- Bulk email sending limited to 10 emails at once on Free, 50 on paid tiers
Key Features
AI revenue agents
All plansAgents prospect, follow up, and research around the clock to build pipeline and advance deals.
Lead enrichment & routing
All plansNew leads get enriched, scored, and routed to the right rep before they cool off.
Deal risk alerts
The system flags late-stage deals showing warning signs like stalled procurement before calls.
Ask Attio analytics
All plansUsers ask any revenue question and get answers in seconds, with queries run against thousands of rows.
Universal Context
Emails, calls, product usage, and billing are captured automatically so records log themselves.
Account health tracking
Agents track the whole book and spot usage spikes or cooling accounts weeks before calls.
Email & calendar sync
All plansConnect multiple accounts per user with configurable email visibility, limits, and bulk sending.
Ecosystem & APIs
All plansConnects to Claude, Slack, Clay, Linear, Notion and offers SDK, API, and MCP server access.
Attio Pricing
View full pricing →- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
- Private lists
- Enhanced email sending
- Up to 10 seats
- Call Intelligence & sequences
- Permission controls
- Advanced reporting
- Unlimited objects
- Unlimited teams
- Security and admin controls
| Feature | Free Free | Plus $44/mo | Pro $99/mo | Enterprise Custom/yr |
|---|---|---|---|---|
| AI revenue agents | ||||
| Lead enrichment & routing | ||||
| Ask Attio analytics | ||||
| Email & calendar sync | ||||
| Ecosystem & APIs |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Attio
Is Attio free?
Attio offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Attio cost?
Attio offers the following plans: Free, Plus, Pro, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Attio support?
Attio is available on: Web.
How Attio compares
AttioThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | Free | Free |
| Pricing model | Freemium | Free | Freemium | Freemium |
| Platforms | Web | macOS | macOS, Web | Web |
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