About ActiveCampaign
Overview
ActiveCampaign is an AI-driven marketing automation platform used by more than 180,000 customers to get more out of their marketing and sales campaigns. It automates email, SMS, and WhatsApp messaging across the customer journey and backs every send with real-time tracking and reporting.
Active Intelligence, the platform's autonomous marketing layer, drafts campaigns, builds automations, and suggests segments before you ask. It learns from your campaign history, site tracking, and external signals such as website updates and competitor moves, so recurring tasks run on their own with minimal setup.
Key Benefits
- Active Intelligence drafts your next campaign before you open the app.
- Memory and custom instructions carry context across workflows.
- Site tracking and external signals surface insights from outside your account.
- 1,000+ app integrations connect your existing marketing stack.
- Connectors let you ask questions about campaign data inside ChatGPT and Claude.
- Scheduled tasks run recurring work with minimal setup.
How It Works
Sign up for a free 14-day trial with just an email address. Enable site tracking, create a list, import and segment your contacts, then build an automation from 950+ recipes. Active Intelligence watches your campaign history and prepares the next move based on what performed best.
Use Cases
- Email marketers build complex flows or send newsletters with AI-assisted campaign creation.
- Ecommerce teams use forms, tagging, and automation to drive revenue from promotional sends.
- SMB owners cut weekly busywork with scheduled, autonomous marketing tasks.
- Sales teams track engagement and score leads through CRM integrations.
- WhatsApp and SMS marketers reach customers with conversational, personalized messages.
Why Choose This Product
ActiveCampaign positions itself as the autonomous alternative to traditional marketing automation. AI handles repetitive work, paid plans are guaranteed to deliver results within 30 days or your money back, and the platform works with the tools teams already use.
ActiveCampaign Pros & Cons
- AI agents automate email, SMS, and WhatsApp campaigns
- 1,000+ app integrations plus ChatGPT and Claude connectors
- Free 14-day trial with no credit card required
- 950+ automation recipes with unlimited actions on higher tiers
- 30-day money-back guarantee on paid plans
Key Features
Active Intelligence
AI agents draft campaigns, build automations, and suggest segments before you ask.
Email marketing
All plansBuild complex email flows or send newsletters that adapt to your goals.
WhatsApp automation
Send WhatsApp messages that read like a conversation rather than a campaign.
SMS messaging
Deliver personalized SMS broadcasts with opt-in management and 2-way messaging.
AI connectors
Ask real questions about your campaign data inside ChatGPT and Claude without exporting.
Landing pages
Plus+Create landing pages as part of your marketing campaigns.
Unlimited automation
Plus+Build multi-step automations from 950+ recipes with unlimited actions.
Segmentation
Segment contacts with premium, advanced, standard, or limited segmentation depending on plan.
ActiveCampaign Pricing
View full pricing →- Active Intelligence with limits
- Marketing automation and email marketing
- Limited segmentation
- 5 actions per automation
- Standard CRM & ecommerce integrations
- 1 user
- Active Intelligence with limits
- Standard segmentation
- Unlimited automation actions
- Landing pages
- Standard CRM & ecommerce integrations
- 1 user
- Full Active Intelligence access
- Advanced segmentation
- Unlimited automation actions
- Predictive & conditional content
- Attribution & conversion tracking
- Standard CRM & premium ecommerce integrations, 3 users
- Premium segmentation
- Unlimited automation actions
- Custom objects
- Single sign-on (SSO)
- Dedicated account team
- 5 users
| Feature | Starter Custom/yr | Plus Custom/yr | Pro Custom/yr | Enterprise Custom/yr |
|---|---|---|---|---|
| Email marketing | ||||
| Landing pages | ||||
| Unlimited automation |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is an intelligent marketing automation platform that helps over 180,000 customers improve their marketing and sales campaigns. It automates tedious behind-the-scenes processes, uses integrated AI to generate on-brand content, sends the right content to the right people automatically, and tracks how every customer interacts with campaigns so you can make actionable improvements.
How does ActiveCampaign work?
ActiveCampaign works through site tracking, app integrations, and artificial intelligence. To get started, register for a 14-day free trial, enable site tracking, create your first list, import your contacts, segment them with the segment builder, and then build your first automation.
Is ActiveCampaign free?
ActiveCampaign is a paid product. See the pricing section for current plans and starting prices.
How much does ActiveCampaign cost?
ActiveCampaign offers the following plans: Starter, Plus, Pro, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does ActiveCampaign support?
ActiveCampaign is available on: Web.