About Zapier
Overview
Zapier is an AI orchestration platform that lets users automate workflows across 9,000+ apps without writing code. It connects tools like Salesforce, HubSpot, Slack, ChatGPT, and Microsoft Teams through automated workflows called Zaps.
Unlike building custom integrations or hiring developers, Zapier provides a visual no-code editor where anyone can build multi-step workflows, store data in Tables, capture inputs with Forms, and create AI agents. The platform is used by over 3 million businesses.
Key Benefits
- Automate across 9,000+ app integrations without any coding.
- Build multi-step Zap workflows with logic branches, AI processing, Tables, and Forms.
- Create AI agents and chatbots that handle tasks and answer customer questions.
- Shared task pool so Zap workflows, AI steps, code, MCP, and SDK all draw from the same allocation.
- Enterprise-grade security with SAML SSO, admin permissions, and observability on higher plans.
- Pay-as-you-go protection — if you hit your task limit, you stay running instead of stopping.
How It Works
You pick a trigger app and event, then choose one or more action apps and what they should do when the trigger fires. Zapier handles the rest, running each step in sequence across the connected apps.
Use Cases
- RevOps teams — drive revenue through automated lead routing and pipeline management.
- Marketing teams — boost campaign effectiveness by syncing data between ad platforms and CRMs.
- IT teams — better manage systems by automating ticket creation and app provisioning.
- Sales teams — close more deals with automated lead handoffs and follow-up sequences.
- Customer support teams — quickly route tickets and responses across Zendesk, Slack, and email.
- Executive assistants — eliminate repetitive admin tasks like scheduling and data entry.
Why Choose This Product
Zapier is best suited for individuals and teams who want to automate business workflows without engineering resources. The free tier offers 100 tasks per month, and paid plans scale from $19.99/month to enterprise with custom task limits and unlimited users.
ZapierPros & Cons
- Connects 9,000+ apps for automation
- Free tier with 100 tasks/month available
- Visual no-code editor for building workflows
- AI agents and chatbots included in all plans
- Used by over 3 million businesses
Key Features
Zap workflows
All plansBuild multi-step workflows with logic branches, AI processing, Tables, and Forms using a visual no-code editor.
Tables
All plansStore structured data that your Zap workflows can read and update during automation.
Forms
All plansCapture inputs from users that trigger Zap workflows and update data.
AI Agents
All plansCreate custom AI assistants that handle tasks across your connected apps.
Chatbots
Build AI chatbots that answer customer questions using your connected app data.
Canvas
Plan and map your workflows visually with AI-assisted diagramming.
Zapier MCP
All plansAdd Zapier to any AI chat so AI assistants can take actions across 9,000+ apps.
Zapier SDK
All plansUse code to connect AI agents to actions across 9,000+ apps from your coding environment.
Lead Router
Turn complex lead routing into a single automated step.
Enterprise Security
Team+Manage, secure, and scale automation with SAML SSO, admin controls, and observability.
Zapier Pricing
View full pricing →- 100 tasks per month
- Two-step Zap workflows
- Unlimited Zap workflows, Tables, and Forms
- Zapier Copilot
- Multi-step Zap workflows
- Unlimited Premium apps
- Webhooks
- Email and live chat support
- AI fields
- Conditional form logic
- 25 users
- Shared Zap workflows and folders
- Shared app connections
- SAML SSO
- Priority support
- Unlimited users
- Advanced admin permissions and app controls
- Advanced deployment options
- Annual task limits
- Observability
- Technical Account Manager
| Feature | Free Free/mo | Professional $19.99/mo | Team $69/mo | Enterprise Custom |
|---|---|---|---|---|
| Zap workflows | ||||
| Tables | ||||
| Forms | ||||
| AI Agents | ||||
| Zapier MCP | ||||
| Zapier SDK | ||||
| Enterprise Security |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Zapier
Do I need to know how to code?
No. Zapier provides a visual no-code editor for building Zap workflows. You can create automations by connecting trigger and action apps without writing any code.
What happens if I hit my task limit?
If you reach your task limit, you will be switched to pay-as-you-go unless you turn it off or move up to a higher tier. Your workflows keep running instead of stopping.
What is Zapier MCP?
Zapier MCP lets you add Zapier to any AI chat so that AI assistants can take actions across 9,000+ apps on your behalf.
How many app connections does Zapier support?
Zapier supports over 9,000 app integrations. You can connect tools like Salesforce, HubSpot, Slack, ChatGPT, Microsoft Teams, Zendesk, and Jira.
Is Zapier free?
Zapier offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Zapier cost?
Zapier offers the following plans: Free, Professional, Team, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Zapier compares
ZapierThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | Free | Free |
| Pricing model | Freemium | Freemium | Freemium | Freemium |
| Platforms | Web | Web | Web | Web, macOS, Windows, iOS, Android |
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