About IFTTT
Overview
IFTTT is a no-code connectivity platform that links more than 1,000 apps, services, and devices through automations called Applets. Users pick a trigger, choose an action, and IFTTT runs the automation on their behalf, so apps and devices work together without custom development.
The platform ships a library of ready-made Applets covering smart home, social media, business, and productivity workflows, and users can build their own in under a minute. Native iOS and Android apps let users manage automations from their phones, and the service reports 30M+ automations run with 10M+ app downloads. IFTTT was founded in 2010 and is based in San Francisco, California.
Key Benefits
- Connect 1,000+ services including Slack, Gmail, Google Drive, Dropbox, Philips Hue, and Notion in minutes.
- Start from hundreds of thousands of published Applets or build a custom one from a prompt in under a minute.
- Generate, refine, and launch automations with IFTTT's AI-powered Create agent.
- Trigger location-based actions so lights, thermostats, and security systems react automatically.
- Cross-post content and route notifications across social, email, and chat channels without manual work.
- Manage and edit every Applet from the IFTTT iOS and Android mobile apps.
How It Works
A user signs up, connects the accounts they want to automate, then selects a trigger service and an action service inside an Applet. They can customize timing and conditions with delays, queries, and filters, or hand a plain-language prompt to the AI Create agent. The Applet turns on immediately and runs in the background, and Pro+ users can link multiple accounts per service and add multiple actions to a single workflow.
Use Cases
- Smart home owners automate lights, thermostats, locks, cameras, and doorbells based on location, weather, or voice commands.
- Social media managers cross-post blog and podcast content to multiple networks from a single RSS or content source.
- Consultants and small business owners automate social posting, email notifications, expense tracking, and project management.
- Productivity-focused teams sync tasks, events, and deadlines between tools such as Google Tasks, Todoist, ClickUp, and calendars.
- Developers and AI builders connect AI tools to IFTTT services and automations through the IFTTT MCP server.
- Brands and device makers partner with IFTTT to expose their APIs to an ecosystem of over 32M users.
Why Choose This Product
IFTTT covers a wider service catalog than most automation tools and pairs it with a mobile-first no-code builder, so non-technical users can ship an automation in a minute. Paid tiers gate the deeper controls: multi-action Applets, Webhooks, Twitter Applets, queries and filters, AI services, and multiple accounts per service all sit behind Pro or Pro+.
IFTTT Pros & Cons
- Connects 1,000+ apps, services, and devices
- Free plan includes unlimited Applet runs
- No-code Applet builder with an AI prompt agent
- Native iOS and Android apps for mobile automation
- Mobile apps show 10M+ downloads
- Free plan limited to 2 Applets
- Multi-action Applets require Pro or Pro+
- Queries, filters, and AI services require Pro+
- Webhooks and Twitter Applets require Pro or higher
Key Features
Applet Automations
All plansAn Applet links two or more services with a trigger and an action that IFTTT runs automatically.
Applet Library
All plansUsers explore hundreds of thousands of published Applets or build their own in under a minute.
1,000+ Services
All plansIFTTT connects apps and devices such as Slack, Gmail, Dropbox, Philips Hue, Notion, and Discord.
AI Create Agent
Pro+The Create agent turns a simple prompt into a working automation that users refine and launch.
IFTTT MCP Server
The IFTTT MCP server lets AI tools call IFTTT services and automations directly.
Multi-Action Applets
Pro+Pro and Pro+ users add multiple actions to one Applet to complete more work automatically.
Queries and Filters
Pro+Users refine Applet timing and conditions with queries, filters, and filter code generators.
Location Triggers
All plansLocation-based automations trigger lights, thermostats, and security systems when a user arrives or leaves.
Mobile Apps
All plansThe IFTTT iOS and Android apps let users create and manage Applets from their phones.
Multiple Accounts
Pro+Pro+ users connect more than one account per service and sync those accounts in one place.
IFTTT Pricing
View full pricing →- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
- Unlimited Applet runs
- Free mobile app access
- Simple no-code integrations
- 20 Applets
- Fastest Applet speeds
- Multi-action Applets
- Webhooks
- Twitter Applets
- Increased rate limits
- Unlimited Applets
- Everything in Pro
- AI services
- Connect multiple accounts
- Use queries and filters
- Prioritized customer support
| Feature | Free Free | Pro $2.99/mo | Pro+ $8.99/mo |
|---|---|---|---|
| Applet Automations | |||
| Applet Library | |||
| 1,000+ Services | |||
| AI Create Agent | |||
| Multi-Action Applets | |||
| Queries and Filters | |||
| Location Triggers | |||
| Mobile Apps | |||
| Multiple Accounts |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about IFTTT
What is IFTTT?
IFTTT is a connectivity platform that helps people and businesses turn their products into integrated, connected services. It provides a standard, low-code way for apps and services to communicate, so the tools people already use work together.
What are Applets?
Applets are automations that connect two or more apps or devices to create a new experience. For example, an Applet can add the day's weather report to Google Calendar at 6AM or save new Instagram photos to Dropbox. Applets run on the APIs of the brands and services involved.
Do I need to know how to code to use IFTTT?
No. IFTTT was founded to give everyone the ability to use the power of coding without having to code. Users who want code can reach advanced Pro+ features such as filters, conditional logic, and publishing their own API.
Is there a free plan?
Yes. The free plan includes 2 Applets, standard Applet speeds, unlimited Applet runs, the mobile app, and simple no-code integrations. It suits anyone taking a first step into automations.
Which IFTTT plan is right for me?
The free plan fits beginners. Pro suits people who own multiple smart devices, want multi-action Applets, or need faster Applet speeds. Pro+ adds advanced features such as filters, AI services, multiple accounts per service, and developer tools.
What are developer tools on IFTTT?
Pro+ gives access to the IFTTT Platform, which lets developers expose and expand the reach of their API to an ecosystem of 32M users, thousands of developers, and over 1,000 services.