Visual Journal

Overview

Visual Journal is an independent editorial blog run by Alessandro Scarpellini, an art director and design manager from Italy. It curates and publishes selected branding and graphic design projects from around the world, chosen through careful personal research.

Unlike aggregator platforms or sponsored design feeds, Visual Journal operates free from ads and sponsorships, maintaining editorial independence and a focus on quality over volume. It targets designers, studios, and design enthusiasts who follow contemporary branding and editorial design work.

Key Benefits

• Every project is hand-picked by a practicing art director with a reductive and modernist visual language.
• The blog remains completely free from ads and sponsorships, ensuring unbiased editorial selection.
• Designers and studios can submit their case studies directly for editorial consideration.
• Published content reaches an audience across Instagram, Twitter, Tumblr, and LinkedIn simultaneously.

How It Works

Alessandro reviews branding and graphic design case studies submitted by designers or studios via email at aesse@alessandroscarpellini.it. Submitters share organized case study folders through Drive or Dropbox, split into web publication and Instagram formats. Each submission is reviewed editorially on a case-by-case basis before any publication decision is made.

Use Cases

• Independent branding studios looking to gain editorial exposure for completed client projects.
• Freelance graphic designers wanting their case studies published on a curated, ad-free platform.
• Design students and enthusiasts seeking a focused, editorially selected reference of global branding work.
• Art directors and brand strategists tracking trends in modernist and reductive visual communication.

Why Choose This Product

Visual Journal suits designers and studios who value editorial credibility over algorithmic reach, and design followers who want a clean, ad-free source of curated branding work. The project is sustained by voluntary contributions rather than advertising, which keeps the selection process fully independent.