Simple Analytics

Overview Simple Analytics is a privacy-first web analytics tool built as an alternative to Google Analytics. It captures 100% of website traffic without using cookies, consent banners, or personal data, solving the problem of missing data when visitors decline tracking. It is designed for teams that need clear website insights without tracking individuals. The service is EU-hosted, GDPR-compliant by default, and works alongside tools like Google Analytics 4 to fill the traffic gap left by consent and ad-blockers. Key Benefits Captures up to 20-60% of traffic that other analytics tools miss due to consent rejection or ad-blockers. No cookies or consent banners are needed, which removes legal and UX friction. 100% GDPR compliant out of the box, with support for ePrivacy, CNIL, DSGVO, and CCPA. Data stays in Europe on EU-hosted servers, giving full control over data residency. Trusted by 31,300+ users including Bloomberg, Michelin, Hyundai, and the UK Government. Can run alongside Google Analytics 4, Adobe Analytics, or existing setups without replacement. How It Works You add a small embed script to your website. Simple Analytics collects visitor data such as pageviews, referrers, and browser information without placing cookies or storing IP addresses. The data appears on a one-page dashboard that requires no configuration, showing your full traffic picture without consent banners. Use Cases Privacy officers at EU companies who must prove GDPR compliance without losing visibility into web traffic. Enterprise marketing teams that want to capture traffic lost to consent banners and ad-blockers while keeping Google Analytics running. Agencies and white-label partners that resell analytics to clients under their own brand. Government and public sector organisations that require data to stay within European borders. SaaS founders running hobby or side projects who need a free plan with basic traffic insights. Why Choose This Product Simple Analytics is best suited for teams that need complete traffic data without consent banners or tracking individuals. It runs alongside existing analytics tools and does not require a sales call to start. Limitations include a 1-month data history on the free plan and an additional $20/month per extra user beyond the first on the paid plan.