About Ecwid
Overview
Ecwid is an ecommerce platform from Lightspeed that lets you add an online store to an existing website or build a new one with customizable themes and content blocks. You manage inventory, orders, payments, taxes and shipping from a single account.
Ecwid charges no transaction fees on any plan. Businesses in 175 countries use it to sell on websites, social media, marketplaces and in person.
Key Benefits
- Add a store to WordPress, Wix, Squarespace or any other site, or build a new site with 70+ templates.
- Manage products, orders and pricing for every sales channel from one centralized account.
- Automate abandoned cart emails, scheduled discounts, ads and one-click AI product photo cleanup.
- Calculate taxes at checkout in real time based on store and customer location.
- Keep every sale, because Ecwid charges 0 in transaction fees on all plans.
- Reach support by live chat, email or phone, depending on your plan.
How It Works
Sign up, then add a store to your own website or build one with Instant Site and a template. Set up payments and shipping, upload your products, and start processing orders. As you grow, add promotions, connect marketplaces such as Amazon, and use built-in reports to guide decisions.
Use Cases
- Small business owners add a store to their existing WordPress or Wix site to get a first online sale.
- Artists, photographers and creators sell products from a link-in-bio Linkup page and social channels.
- Dropshippers and wholesalers run B2B or B2C stores with wholesale pricing groups and marketplace sync.
- Local retailers and restaurants sell in person with POS integrations while syncing inventory with the online store.
- Growing brands connect marketplaces, add staff accounts and customize design with code and Next.js.
Why Choose This Product
Ecwid pairs a no-transaction-fee model with four paid plans that scale from 10 products to unlimited products. Some selling channels carry limits: Facebook and Instagram shops work in limited countries, and marketplace apps may add fees.
Ecwid Pros & Cons
- No transaction fees on any plan
- Adds a store to WordPress, Wix, Squarespace and other sites
- Sells across social, marketplaces, Google and in-person channels
- Over 100 integrated payment gateways
- Support by live chat, email and phone
- Starter plan limits stores to 10 products
- Marketplace selling uses third-party apps that may add fees
- Facebook and Instagram shops available in limited countries
- Phone support starts at the Business plan
Key Features
Add Store Anywhere
All plansAdd an Ecwid store to an existing site built on WordPress, Wix, Squarespace or any other platform, including several sites managed from one account.
Instant Site Builder
All plansBuild an ecommerce site from scratch with a code-free builder and 70+ customizable templates.
Flexible Checkout
Add custom checkout fields such as text, radio buttons, dropdowns, checkboxes and date pickers without coding.
Payment Gateways
Connect to more than 100 integrated payment gateways and offer cards, wire transfers, Buy Now Pay Later, pay-on-delivery and local methods.
Automated Taxes
Venture+Calculate tax rates at checkout in real time based on the store and customer location.
Marketing Automation
Send triggered emails such as cart abandonment reminders, schedule discounts and run automated ads.
AI Product Photos
Remove backgrounds and enhance product images with one click using AI.
Multichannel Selling
Sell on Instagram, Facebook, Google, TikTok, marketplaces and a Linkup link-in-bio page from one account.
Shipping Automation
Automate shipping costs at checkout, label generation, inventory updates and real-time tracking.
Reports and Analytics
Venture+Track customer behavior, marketing efforts and cashflow with built-in ecommerce reports.
Ecwid Pricing
View full pricing →- Up to 10 products
- 70+ site templates
- Default company.site domain
- Add a store to any site
- Email support
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Automated tax calculations
- Buy a custom domain
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Staff accounts (2)
- Phone support
- Abandoned carts recovery
- Unlimited products
- Sell in-person (POS integration)
- Unlimited staff accounts
- Priority support
- Promotions (500)
| Feature | Starter $5/mo | Venture $35/mo | Business $65/mo | Unlimited $149/mo |
|---|---|---|---|---|
| Add Store Anywhere | ||||
| Instant Site Builder | ||||
| Automated Taxes | ||||
| Reports and Analytics |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Ecwid
Does Ecwid charge transaction fees?
No. Ecwid charges 0 in transaction fees per sale on all four plans: Starter, Venture, Business and Unlimited.
Can I add Ecwid to my existing website?
Yes. You can add an Ecwid store to a site built on WordPress, Wix, Squarespace or any other platform. You can also add the store to several sites and manage all products and orders from one account.
How much does Ecwid cost?
Plans start at $5 per month for Starter. Venture costs $35, Business $65 and Unlimited $149 per month, with annual billing saving 16%. Prices exclude taxes.
How many products can I sell on each plan?
Starter allows up to 10 products, Venture up to 100 products plus e-goods, Business up to 2,500 products, and Unlimited has no product limit.
What support does Ecwid offer?
Support comes by live chat, email or phone. Starter includes email support, Venture adds live chat, Business adds phone support, and Unlimited includes priority support.
Can I sell in person with Ecwid?
Yes. Unlimited includes POS integration for in-person selling, and the page also lists a mobile point of sale app for accepting cash payments that syncs inventory with your store.