About Moosend
Overview
Moosend is an email marketing and marketing automation platform that helps businesses send campaigns that convert, automate repetitive tasks, and turn visitors into connections. It brings email marketing, marketing automation, landing pages, subscription forms, and Moosend AI together in one platform.
Founded in 2011 and headquartered in Athens, Greece, Moosend is trusted by small and big businesses worldwide and serves more than 100,000 customers. The platform offers a 30-day free trial, connects with more than 80 integrations, and includes transactional email capabilities.
Key Benefits
- Send unlimited email campaigns with dynamic content and AI-powered suggestions.
- Automate repetitive marketing tasks with triggered emails and visual customer-journey workflows.
- Build landing pages and subscription forms from 130+ professional templates without coding.
- Segment audiences with tags and custom fields to personalize every message.
- Run A/B tests and track opens, clicks, and revenue with real-time reports.
- Generate copy with the AI Writer and deliver transactional emails such as order confirmations and password resets.
How It Works
Start with the 30-day free trial without a credit card, import your contacts, and pick one of more than 130 professionally designed templates. Design your email or landing page, add your brand elements, and send or schedule the campaign, or set up an automated workflow that runs on its own while you focus on incoming leads.
Use Cases
- E-commerce stores re-engage shoppers with cart-abandonment and product-recommendation emails.
- Marketing teams run A/B tests and measure campaign performance with real-time reports.
- Event organizers and retailers capture leads with subscription forms, including games such as spin-the-wheel.
- Nonprofits and membership organizations keep supporters engaged with automated newsletters.
- Agencies manage client marketing with custom reports, additional team members, and dedicated IPs.
Why Choose This Product
Customers describe Moosend as a cost-efficient alternative to platforms such as Mailchimp, citing its feature set at its price point. The company provides 24/5 email and live chat support, a knowledge base, and a library of 130+ templates. Pricing scales by contact count with monthly, biannual, and annual billing options.
Moosend Pros & Cons
- 30-day free trial, no credit card required
- Unlimited email campaigns and sends
- 80+ integrations with popular apps
- 24/5 email and live chat support
- AI writer, A/B testing, and real-time reports included
- No live demos offered currently
Key Features
Email campaigns
Send unlimited email campaigns with dynamic content and AI-powered suggestions to drive opens, clicks, and revenue.
Automation workflows
Build visual customer journeys with triggered emails, user behavior tracking, and a drag-and-drop workflow builder.
Segmentation
Group subscribers by traits and preferences using tags and custom fields to personalize communication.
A/B testing
Test subject lines and content variations and measure performance with real-time reports and automation analytics.
Landing pages
Build landing pages from ready-made templates with no coding or design skills required and track page analytics.
Subscription forms
Create forms to gather customer info and preferences, from newsletter signups to games such as spin-the-wheel.
AI Writer
Generate email and campaign content from creative ideas using Moosend AI, including product recommendations and audience discovery.
Transactional emails
Send high-priority event-driven emails such as order confirmations and password resets through a transactional API.
Moosend Pricing
View full pricing →- Unlimited email campaigns and sends
- Email marketing automation
- Landing pages and subscription forms
- AI writer
- A/B testing and real-time reports
- SMTP server
- All Pro features
- Transactional emails
- Dedicated IPs
- Custom reports and hosted files
- SSO & SAML
- Audience discovery and additional team members
- All Pro and Enterprise-level features
- Custom reports
- Transactional emails
- Priority support and account manager
- SSO & SAML
- Deliverability and strategy optimization
| Feature | Pro Custom | Moosend+ Custom | Enterprise Custom |
|---|---|---|---|
| Unlimited email campaigns and sends | |||
| Email marketing automation | |||
| Landing pages and subscription forms | |||
| AI writer | |||
| A/B testing and real-time reports | |||
| SMTP server | |||
| All Pro features | |||
| Transactional emails | |||
| Dedicated IPs | |||
| Custom reports and hosted files | |||
| SSO & SAML | |||
| Audience discovery and additional team members | |||
| All Pro and Enterprise-level features | |||
| Custom reports | |||
| Priority support and account manager | |||
| Deliverability and strategy optimization |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Moosend
What is Moosend?
Moosend is an email marketing platform that helps businesses create and manage email campaigns. It offers tools for designing emails, automating tasks, and tracking performance. Moosend is easy to use, affordable, and works well for businesses of all sizes.
Is Moosend a good option for an email marketing platform?
Moosend has earned multiple Winter 2025 G2 badges, including #5 in the Grid Report for Personalization. It is a good choice for staying within an email marketing budget, providing cost-effectiveness without sacrificing features.
Does Moosend offer a free trial and demo?
Yes, Moosend offers a free trial. You can access the full range of features for 30 days without any cost. While Moosend does not currently offer demos, trial users get full access to the knowledge base plus email and live chat support, just like paid plans.
What is the difference between Moosend's subscriptions and credits?
Moosend offers two billing options. Subscriptions are monthly or annual plans with a fixed fee based on your subscriber count, with savings of 15% biannually or 20% annually. Credits are prepaid email packs, such as 350,000 credits for $350, suited to seasonal senders.
Is Moosend free?
Moosend is a paid product. See the pricing section for current plans and starting prices.
How much does Moosend cost?
Moosend offers the following plans: Pro, Moosend+, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.