About Shopify
Overview
Shopify is an all-in-one commerce platform that helps businesses build, run and grow a store. Merchants sell online, in person, on social channels and across AI chats from a single admin.
The platform covers payments, shipping, inventory, customers, retail and international selling. It serves solo entrepreneurs, growing brands and large enterprises. Shopify was founded in 2006 and is headquartered in Ottawa, Canada.
Key Benefits
- Build an online store instantly from an AI prompt or start from a prebuilt theme.
- Sell on every channel, including social, marketplaces, in-person retail and AI chats through Agentic Storefronts.
- Manage payments, fulfillment, inventory and retail from one central command center.
- Sell across borders with Shopify Markets and built-in shipping tools.
- Use Shopify Checkout with Shop Pay, which the page says converts up to 50% higher than guest checkout.
- Fund inventory and growth with Shopify Capital loans of up to $5M and no equity taken.
How It Works
Start for free, add your first product, customize your store, and set up payments. From there, pick a plan, add apps from the Shopify App Store, and use Sidekick, the built-in commerce AI assistant, to spot growth opportunities and automate tasks.
Use Cases
- Solo entrepreneurs launch a first store and take their first sale on the Basic plan.
- Small teams add staff accounts and shipping discounts to scale operations.
- Brick-and-mortar retailers run in-store sales and inventory with POS Pro.
- Global brands sell in local currencies and regions using Shopify Markets.
- Developers build custom headless storefronts with Hydrogen and apps with Shopify APIs.
- Enterprise brands like Mattel sell direct to shoppers worldwide.
Why Choose This Product
Shopify scales from a single-product shop to enterprise operations on one platform. Its App Store lists 21,000+ commerce apps, and merchants can reach an audience through Shop Pay.
Shopify Pros & Cons
- Sells across online, in-person, social and AI chat channels
- 21,000+ apps in the Shopify App Store
- Plans for solo sellers through enterprise
- Includes built-in AI assistant Sidekick
- Shopify Capital loans up to $5M with 0% equity
- Lower card rates require higher-priced plans
- Some features require Shopify Payments
- POS Pro costs an extra $89/month per location
Key Features
AI Store Builder
All plansBuild an online store instantly from a simple prompt or use prebuilt themes and templates.
Agentic Storefronts
Get discovered across AI channels so shoppers can check out directly in the chat.
High-Converting Checkout
Shopify Checkout with Shop Pay converts up to 50% higher than guest checkout and 15% better on average than other platforms.
Sidekick AI Assistant
Built into the Shopify admin to spot growth opportunities and automate tedious tasks.
Shopify Markets
Sell across borders with localized currencies, payment methods and built-in shipping tools.
In-Person Sales
Sell from a phone, card reader or sales counter, with POS Pro available for physical storefronts.
App Store
Customize your store with 21,000+ commerce apps for specialized features.
Shopify Capital
Provides loans up to $5M with 0% equity to fund inventory and growth.
Hydrogen Headless Toolkit
Build custom storefronts and apps using Shopify's headless commerce toolkit and APIs.
Shipping Discounts
All plansBuy and print shipping labels with discounts of up to 87% off.
Shopify Pricing
View full pricing →- Sell online, in person, and in AI chats
- Card rates from 2.9% + 30¢ USD
- Built-in AI assistant
- Millions of tokens for website builder
- Earn up to $5,000 in credits
- Everything in Basic
- Card rates from 2.7% + 30¢ USD
- Up to 5 staff accounts
- Up to 87% off shipping
- Earn up to $7,500 in credits
- Everything in Grow
- Card rates from 2.5% + 30¢ USD
- Up to 15 staff accounts
- Live 3rd-party shipping rates
- Tailor your store by region
- Everything in Advanced
- Card rates from 2.25% + 30¢ USD
- Unlimited staff accounts
- Fully customizable checkout
- Unlimited B2B catalogs
- Priority 24/7 phone support
| Feature | Basic $39/mo | Grow $105/mo | Advanced $399/mo | Plus $2300/mo |
|---|---|---|---|---|
| Sell online, in person, and in AI chats | ||||
| Card rates from 2.9% + 30¢ USD | ||||
| Built-in AI assistant | ||||
| Millions of tokens for website builder | ||||
| Earn up to $5,000 in credits | ||||
| Everything in Basic | ||||
| Card rates from 2.7% + 30¢ USD | ||||
| Up to 5 staff accounts | ||||
| Up to 87% off shipping | ||||
| Earn up to $7,500 in credits | ||||
| Everything in Grow | ||||
| Card rates from 2.5% + 30¢ USD | ||||
| Up to 15 staff accounts | ||||
| Live 3rd-party shipping rates | ||||
| Tailor your store by region | ||||
| Everything in Advanced | ||||
| Card rates from 2.25% + 30¢ USD | ||||
| Unlimited staff accounts | ||||
| Fully customizable checkout | ||||
| Unlimited B2B catalogs | ||||
| Priority 24/7 phone support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Shopify
Is Shopify free?
Shopify offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Shopify cost?
Shopify offers the following plans: Basic, Grow, Advanced, Plus. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Shopify support?
Shopify is available on: Web, iOS, Android.