About Ortto: Your customer data, marketing automation & analytics, together
Overview
Ortto is a marketing automation and customer data platform that brings customer data, messaging, and analytics together on one system. Marketers use it to build data-driven journeys that drive revenue across email, SMS, push notifications, and in-app messages.
Founded in 2015 as Autopilot Journeys and rebranded to Ortto in March 2022, the company is headquartered in Sydney, Australia. Alongside automation and analytics, Ortto includes a customer data platform and an AI-powered support suite with a team inbox, live chat, and knowledge base.
Key Benefits
- Combine marketing automation, customer data, analytics, and support in one platform.
- Connect all customer data through no-code integrations with tools like Salesforce, Shopify, and Stripe.
- Build visual journeys across email, SMS, push notifications, forms, surveys, and in-app messages.
- Measure performance with dashboards, custom reports, and lead scoring.
- Serve customers with AI responses, live chat, screen sharing, and a shared team inbox.
- Host data in the EU, USA, or Australia with GDPR, ISO 27001, HIPAA, and SOC2 compliance.
How It Works
Users connect their customer data sources through no-code integrations, then build automated journeys in a visual builder. They engage customers across channels, score leads, and track results with dashboards and custom reports. Support teams answer conversations from a shared inbox with AI assistance.
Use Cases
- Startups automate lifecycle campaigns and lift open rates and daily active users.
- B2B marketers use journeys to collect more product reviews and follow up new leads.
- B2C brands grow subscriptions with data-driven customer journeys.
- Enterprise teams reach high email open rates and scale across regions.
- Fundraisers and nonprofits personalize donor journeys and improve retention.
- Ecommerce stores re-engage customers and recover lost revenue on Shopify.
Why Choose This Product
Ortto has built automated marketing journeys since 2015 and has raised $35M from Salesforce Ventures, Rembrandt, and Blackbird while remaining profitable. The platform ships with security controls such as single sign-on, Okta support, and two-factor authentication, and the company is joining Canva.
Ortto: Your customer data, marketing automation & analytics, together Pros & Cons
- Unifies marketing automation, CDP, analytics, and support in one platform
- No-code integrations for connecting customer data
- AI-powered support with live chat, screen sharing, and knowledge base
- Multi-region data hosting with GDPR, ISO 27001, HIPAA, and SOC2 compliance
- Rated 4.4/5 on G2, 4.6/5 on Capterra, and 8.8/10 on TrustRadius
Key Features
Journey builder
Create visual, automated customer journeys that drive revenue across multiple channels.
Customer data platform
Connect and unify all customer data with no-code integrations into a single CDP.
Analytics and reports
Build custom dashboards and reports to measure journey and campaign performance.
Lead scoring
Score leads automatically from customer data and custom activities.
AI responses
Answer customers with AI-powered responses inside the omnichannel support suite.
Team inbox
Handle customer conversations from a shared team inbox with live chat.
Enterprise security
Protect access with SSO, Okta support, 2FA enforcement, roles, and audit logs.
Multi-region hosting
Host data in the EU, USA, and Australia with GDPR, ISO 27001, HIPAA, and SOC2 compliance.
Ortto: Your customer data, marketing automation & analytics, together Pricing
Pricing extracted from the product website and may change. Check the source for current details.