About EmailOctopus
Overview
EmailOctopus is an email marketing platform focused on one job: helping you email your subscribers without extra clutter. It leaves out SMS and add-on services, so you pay only for email.
The founders started the company in 2015 after finding existing tools clunky, overpriced and too technical. Today it serves over 100,000 users, from self-published authors to charities and online stores.
Key Benefits
- Start on a free plan with 2,500 subscribers and no credit card.
- Generate templates automatically in your brand colours and styles.
- Segment subscribers with tags and custom fields to target the right people.
- Connect with over 1,000 apps and use the API for custom workflows.
- Reach a live chat support team that averages a 9 second response.
How It Works
Sign up for free, import or collect subscribers through forms and landing pages, then build a campaign in the drag-and-drop editor. Personalise the content with subscriber data, schedule the send, and review your reports.
Use Cases
- Authors send newsletters to readers and grow their list with sign-up forms.
- Charities and nonprofits run campaigns with a 20% lifetime discount.
- Online store owners send promotions and announcements to segmented customers.
- Real estate teams send weekly newsletters to large client lists.
- Developers connect websites and apps to EmailOctopus through the API.
Why Choose This Product
EmailOctopus keeps its feature set small and its pricing straightforward, and its comparison shows a $480 yearly price for 100,000 subscribers against competitors at $1,068 to $1,668. The free plan carries EmailOctopus branding and limits reports to 30 days.
EmailOctopus Pros & Cons
- Free plan with 2,500 subscribers and no time limit
- No credit card required to start
- Over 1,000 app integrations
- Fast live chat support (9 second average response)
- 20% lifetime discount for nonprofits
- No free trial; free plan includes EmailOctopus branding
- Free plan limited to 1 user, 1 landing page and 1 form
- Free plan reports available for only 30 days
Key Features
Drag & Drop Editor
All plansBuild emails with images, video blocks, code and more using a drag-and-drop editor.
Auto-Generated Templates
Templates generate automatically in your brand colours and styles.
Tags and Segmentation
Organise subscribers with tags and segments to target them with the emails they want.
Subscriber Fields
Collect custom data from subscribers and use it to segment and personalise emails.
Scheduled Campaigns
Schedule emails to send at the right time to improve open rates.
Dynamic Personalisation
Personalise subject lines and content dynamically using subscriber data.
App Integrations
Connect EmailOctopus with over 1,000 apps.
Developer API
Use developer tools to connect your website, app or third-party integration to EmailOctopus.
Forms and Landing Pages
All plansCreate sign-up forms and landing pages to grow your audience, with unlimited use on the Pro plan.
Live Chat Support
Reach the support team on live chat, with an average response time of 9 seconds.
EmailOctopus Pricing
View full pricing →- 2,500 subscribers
- 10,000 emails per month
- EmailOctopus branding on emails
- Reports available for 30 days
- 1 landing page and 1 form
- Access for 1 user
- Full control over your email design
- Reports available forever
- Unlimited landing pages and forms
- Add unlimited users
- Cancel any time
| Feature | Starter Free | Pro $9/mo |
|---|---|---|
| 2,500 subscribers | ||
| 10,000 emails per month | ||
| EmailOctopus branding on emails | ||
| Reports available for 30 days | ||
| 1 landing page and 1 form | ||
| Access for 1 user | ||
| Full control over your email design | ||
| Reports available forever | ||
| Unlimited landing pages and forms | ||
| Add unlimited users | ||
| Cancel any time |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about EmailOctopus
Does EmailOctopus offer a free trial?
There is no free trial, but the free Starter plan has no time limit and needs no credit card. It lets you explore the platform for as long as you like before upgrading.
How much does EmailOctopus cost?
The Starter plan is free for up to 2,500 subscribers and 10,000 emails per month. The Pro plan starts at $9 per month, billed yearly.
Do nonprofits get a discount?
Yes. All nonprofits using EmailOctopus get a 20% lifetime discount.
What if I have more than 500,000 subscribers?
Contact EmailOctopus for a custom quote if your list exceeds 500,000 subscribers.
What happens as my mailing list grows?
EmailOctopus upgrades your payment plan automatically as your list grows, so you do not need to adjust it yourself.
What is a campaign in EmailOctopus?
A campaign is a one-off email you send to your audience, such as a newsletter, announcement or promotion.