Maze

Overview

Maze is an end-to-end user research and testing platform that connects recruitment, research, and analysis into one unified workflow. It helps product teams, designers, and researchers conduct usability testing, prototype testing, surveys, card sorting, tree testing, moderated interviews, and live website testing — all from a single platform.

Unlike piecemeal tools that separate participant recruitment, study execution, and reporting, Maze brings every method and stage together. With access to a panel of over 6 million participants and research-grade AI that automates moderation, transcription, and theme analysis, teams can run studies autonomously and deliver insights that drive actual product decisions.

Key Benefits

• Reach over 6 million panel participants instantly with precise targeting and scheduling, eliminating recruitment logistics.
• Run qualitative and quantitative studies — interviews, prototype tests, usability studies, and surveys — all inside one platform.
• AI automatically surfaces patterns, signals, themes, and relevant clips, reducing analysis busywork.
• Automated reports highlight key clips, stats, and stories, turning research into actionable evidence for stakeholders.
• Give anyone on your team an intuitive way to run credible studies, removing research bottlenecks.
• Enterprise-grade security with encrypted SSL transmission, role-based access, and AWS data center infrastructure.

How It Works

You start by choosing a study type — prototype test, survey, card sort, tree test, moderated interview, or live website test. Maze's AI Study Builder helps you launch research-ready studies in minutes using templates. You recruit participants from Maze's 6M+ panel or bring your own, then run the study. AI handles moderation, transcription, and analysis, and automated reports surface the clips, stats, and themes that matter most.

Use Cases

• UX researchers at financial services companies validate new feature concepts with targeted panel participants before development begins.
• Product managers at SaaS companies run usability tests on prototypes to identify friction points and prioritize fixes.
• In-house designers at insurance firms conduct copy testing and user satisfaction surveys to refine messaging and track sentiment.
• Design teams at tech companies use card sorting and tree testing to validate information architecture decisions.
• Research operations leads at enterprises scale research across departments with role-based access and centralized reporting.
• Startup founders run moderated interviews via AI moderator to gather early user feedback without hiring research specialists.

Why Choose This Product

Maze is best suited for product teams, UX researchers, and designers who need to run multiple research methods at scale without juggling separate tools. The free tier supports individual usability testing with one study per month and five seats, while the Enterprise plan unlocks the full platform including AI-moderated interviews, unlimited studies, and advanced security controls — making Maze most powerful for organizations ready to invest in research at scale.