About Keyhole
Overview
Keyhole is a social listening and media analytics platform that combines social monitoring with PR and media intelligence in one workspace. It helps agencies, global brands, and nonprofits move beyond basic metrics to understand reach, engagement, sentiment, and trends.
More than 100,000 agencies, global brands, and nonprofits use Keyhole, which G2 rates as its #1 social media analytics and listening tool. Its social listening capability is also available within Muck Rack.
Key Benefits
- Monitor brand mentions, competitors, and emerging trends in one place
- Pull in-depth social media account analytics without manual spreadsheets
- Turn historical conversation data into forward-looking strategy
- Track hashtag campaigns across many locations and markets
- Measure audience sentiment and run competitive benchmarking
- Generate data and reports quickly for clients and executives
How It Works
Users set up listening streams for their brand, competitors, or campaign hashtags, then Keyhole tracks the relevant conversations and metrics. The platform surfaces insights on reach, engagement, sentiment, and emerging trends, and produces reports that teams can share directly with clients and executives.
Use Cases
- Marketing agencies track post-campaign metrics with hard engagement numbers for client partners
- Global brands monitor sentiment and benchmark against competitors
- Nonprofits such as WWF run multi-location hashtag campaigns
- Media companies like Billboard boost event visibility with brand monitoring
- Sports organizations track sentiment and campaign performance for tournaments
Why Choose This Product
Keyhole pairs proven social listening with industry-leading media intelligence, and its listening data is accessible through Muck Rack. This integration lets communications teams handle social monitoring and PR coverage in a single workflow rather than juggling separate tools.
Keyhole Pricing
Pricing extracted from the product website and may change. Check the source for current details.