About Sprout Social
Overview
Sprout Social is a social media management and intelligence platform that launched in 2010 and now serves more than 30,000 brands worldwide. It brings publishing, engagement, analytics, social listening, and influencer marketing together so teams can manage every social touchpoint from one place.
The company positions the product as an AI-powered Social Intelligence Platform that turns social data into business insight. Teams use it to plan and schedule content, reply to customers at scale, measure performance, and monitor real-time conversations for emerging trends.
Key Benefits
- Plan, schedule, and publish content across major social networks from a single calendar.
- Reply to customers with AI-assisted suggestions and a consolidated inbox built for collaboration.
- Centralize reviews from Apple App Store, Yelp, and Google My Business to guide business strategy.
- Turn analytics into insights that inform business goals and show measurable impact.
- Monitor millions of conversations, gauge sentiment, and catch sudden spikes in volume or emotion.
- Discover brand-safe creators and run influencer campaigns from planning through measurement.
How It Works
Teams connect their social profiles and build a shared content calendar for scheduling and approval. Incoming messages land in the Smart Inbox, where agents assign cases, tag messages, and reply with help from AI Assist. Reporting dashboards and listening feeds then surface insights that shape the next round of strategy.
Use Cases
- Small teams manage a handful of profiles across networks on the Standard plan.
- Customer care agents work through high message volumes with AI summaries and spike alerts.
- Marketing managers tie campaign performance to business goals with conversion tracking and shareable reports.
- Agencies coordinate publishing and reporting for clients with many high-engagement profiles.
- Enterprise organizations run cross-functional workflows with the Advanced plan and custom enterprise options.
Why Choose This Product
Sprout builds and maintains direct network partnerships and integrations across leading social platforms, and its AI tools such as Trellis and Enhance by AI Assist live inside the core workflow. More than 30,000 brands rely on the platform, and a 30-day free trial requires no credit card.
Sprout Social Pros & Cons
- 30-day free trial with no credit card required
- AI tools embedded in workflows, including Trellis and Enhance by AI Assist
- Trusted by 30,000+ brands and 1,400+ employees
- Direct network partnerships and integrations across major social platforms
- Add-ons for social listening, premium analytics, and employee advocacy
Key Features
Publishing & scheduling
Plan, schedule, and auto-publish content across major social networks from a single shared calendar.
Smart Inbox
Standard+Centralize customer conversations from across channels in one consolidated inbox with collaboration tools.
AI Assist replies
Professional+Enhance by AI Assist recommends alternative replies to adjust tone of voice or build a more elaborate response.
Business analytics
Access analytics that reveal insights tied to business goals and prove ROI in presentation-ready reports.
Review management
Standard+Centralize reviews from Apple App Store, Yelp, and Google My Business to guide business strategy.
Message tagging
Professional+Organize and customize replies to incoming messages with unlimited tags, custom views, and bulk actions.
Message Spike Alerts
Advanced+Get inbox alerts and message spike alerts when there is a surge of @mentions to stay ahead of brand crises.
Influencer marketing
Discover brand-safe creators from 10M+ social profiles, manage campaigns end-to-end, and track conversions with UTMs.
API & integrations
Advanced+Connect Sprout to Salesforce Service Cloud, helpdesk tools, and the Sprout API for cross-functional workflows.
Sprout Social Pricing
View full pricing →- Connect up to 5 social profiles
- Optimal send times
- Profile and post-level reporting
- Trellis AI teammate
- Mobile app for iOS and Android
- 5 social profiles
- Consolidated inbox and collaboration tools
- Keyword and location monitoring
- Trellis AI agent
- Review management
- Everything in Standard
- Unlimited social profiles
- Message tagging
- Competitor, tag and paid insights
- Enhance Post by AI Assist
- Everything in Professional
- Enhance Reply by AI Assist
- Sentiment in Smart Inbox and Reviews
- Sprout API and Helpdesk integrations
- Message Spike Alerts
- Everything in Advanced
- White-glove onboarding and implementation
- Plan tailored to your enterprise business
- Dedicated SSO setup
- Priority customer support
| Feature | Essentials $99/mo | Standard $199/mo | Professional $299/mo | Advanced $399/mo | Enterprise Custom |
|---|---|---|---|---|---|
| Smart Inbox | |||||
| AI Assist replies | |||||
| Review management | |||||
| Message tagging | |||||
| Message Spike Alerts | |||||
| API & integrations |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Sprout Social
What is Sprout Social?
Sprout Social is a social media management and intelligence tool for brands and agencies of all sizes. Its fully integrated platform provides solutions for social marketing, customer service, data analysis, social listening, and employee advocacy, helping teams manage conversations and surface actionable insights that drive business impact.
Who uses Sprout Social?
More than 30,000 brands around the world use Sprout Social across industries such as education, hospitality, fashion, tech, and digital marketing agencies. The platform helps them manage all social profiles from one place, understand performance through analytics, and collaborate with coworkers or clients.
Is Sprout Social free?
Sprout Social offers a free 30-day trial for everyone with no credit card required, but the platform itself is paid. You can view the pricing plans or request a demo to discuss how Sprout can benefit your brand.
How do I get started with Sprout Social?
You can begin a free trial on the Sprout Social website. Once you are set up, the team will get in touch to help you start using the platform and get the most out of its publishing, engagement, analytics, and listening tools.
What are Sprout Social's features?
Sprout Social provides tools for analytics, engagement, publishing, monitoring, and listening. These include publishing and content planning, engagement and customer care, reporting and analytics, integrations, and additional solutions such as influencer marketing and employee advocacy.
What data can I get with Sprout Social analytics?
Sprout Social's analytics provide quantitative and contextual data for social profiles across Facebook, X, Instagram, LinkedIn, and more. Additional reports include team and agent level benchmarking, campaign performance, and social conversion tracking.