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Socialinsider

Updated: Oct 9, 2026

Social media analytics and competitor benchmarking that helps marketing teams prove impact, spot what works, and win on every major platform.

Socialinsider

About Socialinsider

Overview

Socialinsider is a social media analytics and competitor analysis platform for brands, agencies, and marketing teams. It aggregates performance data across major social networks including Instagram, TikTok, LinkedIn, and Facebook, letting users benchmark growth and track performance changes over time.

The company started as a side project built by former Bitdefender engineers who pivoted to analytics after users kept adopting that feature. Its mission is to make enterprise-level data accessible to every social team through easy-to-use, reliable tools.

Key Benefits

  • Compare your performance against competitors across every major platform in real time.
  • Access historical data to understand trends and benchmark growth over time.
  • Ask Socialinsider AI questions to get specific benchmarks, insights, or reports.
  • Identify winning content with AI-powered content pillars across your industry.
  • Export full reports, raw data, or platform-ready files in seconds.
  • Replace manual data gathering and cut the time needed to produce each report.

How It Works

Users connect the social accounts they manage and choose their historical data depth and team seats based on their plan. Socialinsider then pulls cross-network analytics automatically, and teams benchmark competitors, ask the AI companion for deeper analysis, and export polished reports without manual data collection.

Use Cases

  • Social media managers track daily performance and outline strategic changes.
  • Digital agencies manage analytics for many social clients in one dashboard.
  • Marketing consultants benchmark client performance relative to the market.
  • Brand directors measure improvement and compare against competitor accounts.
  • Data analysts run long-term reporting and complex cross-platform analyses.

Why Choose This Product

Socialinsider is built to complement existing tool stacks by filling gaps in analytics and competitor benchmarking. Plans range from Adapt for new teams to Predict for growing teams, with custom enterprise pricing available.

Socialinsider Pros & Cons

Strengths
  • Competitor benchmarking across all major platforms
  • AI companion for conversational insights and reports
  • AI-powered content pillars surface winning posts
  • Historical data comparison over time
  • 14-day free trial with no credit card required
Limitations
  • Historical data depth is limited by plan (3-12 months)
  • API access requires a $100/month add-on
  • Additional social profiles and team seats cost extra

Socialinsider Pricing

View full pricing →
Adapt
$82/mo
  • Up to 20 social accounts
  • 3 months historical data
  • 1 team seat
  • 10 monthly profile replacements
Most popular
Optimize
$124/mo
  • Up to 30 social accounts
  • 6 months historical data
  • 2 team seats
  • 15 monthly profile replacements
Predict
$199/mo
  • Up to 40 social accounts
  • 12 months historical data
  • 5 team seats
  • 20 monthly profile replacements
Enterprise
Custom
  • Custom social profiles
  • Custom historical data
  • Custom team seats
  • Custom monthly replacements
Compare plans
Feature
Adapt
$82/mo
Optimize
$124/mo
Predict
$199/mo
Enterprise
Custom
Up to 20 social accounts
3 months historical data
1 team seat
10 monthly profile replacements
Up to 30 social accounts
6 months historical data
2 team seats
15 monthly profile replacements
Up to 40 social accounts
12 months historical data
5 team seats
20 monthly profile replacements
Custom social profiles
Custom historical data
Custom team seats
Custom monthly replacements

Pricing extracted from the product website and may change. Check the source for current details.

Frequently asked questions about Socialinsider

Is Socialinsider free?

Socialinsider offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.

How much does Socialinsider cost?

Socialinsider offers the following plans: Adapt, Optimize, Predict, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.

What platforms does Socialinsider support?

Socialinsider is available on: Web.