About Emplifi
Overview
Emplifi is the AI-powered social media management platform trusted by more than 22,000 enterprise brands. It brings social marketing, social commerce, and social customer care together in one platform built around the Autonomous Customer Experience (A-CX).
Headquartered in Columbus, Ohio and rebranded as Emplifi in June 2021, the company connects publishing, listening, commerce, and care on a single intelligence layer called Fuel AI. Both Gartner and Forrester named Emplifi a Leader in their 2026 and Q4 2024 evaluations.
Key Benefits
- Unify social marketing, commerce, and care in one platform instead of disconnected tools
- Publish and schedule content to every major social channel from a single place
- Turn user-generated content into shoppable, revenue-generating product posts
- Collect and syndicate ratings and reviews across a 600+ retailer network
- Resolve customer cases faster from one AI-powered inbox for DMs, comments, and mentions
- Protect the platform with enterprise security controls and certifications
How It Works
Teams publish content, listen to the voice of the customer, sell products, and resolve care cases from one place. The Fuel AI layer drafts and schedules posts, suggests on-brand replies, matches customer photos to SKUs to make them shoppable, and turns every conversation into a CRM case without copy-pasting.
Use Cases
- Retail and eCommerce brands cut response times and collect more reviews
- Travel and hospitality companies lower costs and lift engagement through curated UGC
- Consumer packaged goods brands monitor TikTok trends and automate refunds
- Restaurant chains handle thousands of reviews and turn social conversations into marketing
- Sports teams centralize engagement across channels and cut manual reporting
- Marketing agencies scale client social engagement and reduce reporting time
Why Choose This Product
Emplifi differentiates with a single platform spanning the entire social customer journey, recognized as a Leader by both Gartner and Forrester. Pricing scales with business volume rather than seat count, and AI acts as a co-pilot across publishing, commerce, and care workflows.
Emplifi Pros & Cons
- Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening
- Named a Leader and Customer Favorite in the Forrester Wave Social Suites Q4 2024
- Trusted by more than 22,000 enterprise brands
- Unified platform covering social marketing, commerce, and care
- Pricing scales with volume and includes unlimited users
Key Features
Social Publishing
Publish and schedule posts to every major social channel from one platform with automated UTMs and tagging.
AI Reply Assistant
Draft and optimize on-brand reply suggestions for engaging with audiences across channels.
Social Listening
Monitor TikTok, Reddit, and other channels to track sentiment and detect trends in one place.
Social Commerce
Automatically tag customer photos and use AI-assisted visual search to match them to specific SKUs and make them shoppable.
Ratings & Reviews
Collect and syndicate customer reviews across a 600+ retailer network to close the sale.
Unified Care Inbox
Handle DMs, comments, and reviews in one inbox and turn each conversation into a CRM case instantly.
CRM Integration
Sync cases two-way with Salesforce Service Cloud and connect to Zendesk, Microsoft Dynamics, SAP, and Shopify.
AI Analytics
Use the AI ReportBuilder and predictive analytics to measure performance and forecast outcomes.
Live Commerce
Connect shoppers with product experts via live video with the Live Advisor capability.
Emplifi Pricing
View full pricing →- Manage all social channels from one platform
- Publish, engage, and respond with an AI co-pilot
- Maintain brand consistency across touchpoints
- Track performance with clear, actionable reports
- Advanced team workflows and brand controls
- AI Reply Assistant and AI Image Scoring
- AI ReportBuilder and performance prediction tools
- Audience and competitor insights from one view
- Measure social ROI and connect activity to business impact
- Advanced analytics, API access, and AI performance prediction
- AI Composer (Brand Voice) and AI Object Detection
- Enterprise-wide governance, security, and unlimited team controls
- AI Data Summarization and AI Query Copilot for Listening
- Centralize DMs, comments, and mentions in one platform
- Manage response times across all digital channels
- Gain insights into care performance and agent activity
- Automate routine workflows with the Platform Intelligence Engine
- AI co-pilot for case summarization and writing replies
- Native embedded Salesforce Integration
- Connect care data to the complete customer journey
- Escalate complex issues from public to private support
- Proactive care capabilities for enterprise support teams
| Feature | Social Marketing Essential $1249/mo | Social Marketing Advanced $2499/mo | Social Marketing Intelligent Custom | Social Care Essential Custom | Social Care Advanced Custom | Social Care Intelligent Custom |
|---|---|---|---|---|---|---|
| Manage all social channels from one platform | ||||||
| Publish, engage, and respond with an AI co-pilot | ||||||
| Maintain brand consistency across touchpoints | ||||||
| Track performance with clear, actionable reports | ||||||
| Advanced team workflows and brand controls | ||||||
| AI Reply Assistant and AI Image Scoring | ||||||
| AI ReportBuilder and performance prediction tools | ||||||
| Audience and competitor insights from one view | ||||||
| Measure social ROI and connect activity to business impact | ||||||
| Advanced analytics, API access, and AI performance prediction | ||||||
| AI Composer (Brand Voice) and AI Object Detection | ||||||
| Enterprise-wide governance, security, and unlimited team controls | ||||||
| AI Data Summarization and AI Query Copilot for Listening | ||||||
| Centralize DMs, comments, and mentions in one platform | ||||||
| Manage response times across all digital channels | ||||||
| Gain insights into care performance and agent activity | ||||||
| Automate routine workflows with the Platform Intelligence Engine | ||||||
| AI co-pilot for case summarization and writing replies | ||||||
| Native embedded Salesforce Integration | ||||||
| Connect care data to the complete customer journey | ||||||
| Escalate complex issues from public to private support | ||||||
| Proactive care capabilities for enterprise support teams |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Emplifi
Is Emplifi free?
Emplifi is a paid product. See the pricing section for current plans and starting prices.
How much does Emplifi cost?
Emplifi offers the following plans: Social Marketing Essential, Social Marketing Advanced, Social Marketing Intelligent, Social Care Essential, Social Care Advanced, Social Care Intelligent. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Emplifi support?
Emplifi is available on: Web.