Heap

Overview Heap is a digital insights platform that automatically captures every user interaction on websites and mobile apps. It helps product, marketing, and data teams understand end-to-end customer journeys without manual event tracking or engineering support. Heap differs from traditional analytics tools by capturing all user behaviors from the start, including the "unknown unknowns" that teams do not think to track. The platform combines product analytics with digital experience analytics features such as session replay, heatmaps, and AI-powered chat assistance under the Heap + Contentsquare umbrella. Key Benefits Automatic data capture with a single snippet eliminates the need for engineering to define events in advance. Heap Illuminate data science surfaces unknown friction points and opportunities teams were not actively monitoring. Integrated session replay directs users to the exact moment in a session that matters, reducing investigation time. Over 10,000 companies use Heap, with reported outcomes such as 20% increased adoption, 30% increased conversions, and $1M+ increased personal loan volume. Sense AI chat makes analytics accessible to anyone on the team regardless of analytics experience. How It Works You install a single JavaScript snippet on your site or app, and Heap automatically captures every user interaction across all platforms. You then use the platform's dashboards, charts, funnels, and journeys to analyze behavior, while Heap Illuminate proactively alerts you to unexpected friction points. When you need full context, you open a session replay at the exact moment of interest to see what the user experienced. Use Cases SaaS product teams optimize activation, conversion, and retention by analyzing user funnels and adoption patterns. Retail and eCommerce teams increase purchases and average order value by identifying drop-off points in user flows. Healthcare organizations build better digital patient experiences by understanding how users navigate health portals and appointment flows. Financial services teams raise share of wallet and lifetime value by tracking cross-product user journeys. Marketing teams optimize acquisition performance and costs by connecting web metrics to downstream conversion data. Data teams get behavioral data without writing code, reducing reliance on engineering for analytics instrumentation. Why Choose This Product Heap is best suited for teams that want a comprehensive analytics foundation without upfront event specification, particularly those in SaaS, retail, healthcare, and financial services. The free tier supports up to 10k monthly sessions, making it accessible for early-stage products, while advanced features like session replay, heatmaps, and data warehouse sync require paid add-ons on Pro and Premier plans.