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WPBakery Page Builder

Updated: Oct 23, 2026

Build any WordPress layout with drag and drop, skip the coding, and pay once for a lifetime license that works with any theme.

WPBakery Page Builder

About WPBakery Page Builder

Overview

WPBakery Page Builder is a WordPress plugin that lets you create page layouts with front-end and back-end drag-and-drop editors. You build pages without coding, and developers can still customize with low-code options and an API.

The plugin works with any properly coded WordPress theme and states that more than 6,000,000 websites use it. Until October 2017, the plugin carried the name Visual Composer Page Builder.

Key Benefits

  • Build pages visually with a front-end inline editor or a back-end schematic editor.
  • Pay once for a lifetime license that includes free updates.
  • Keep the same builder when you switch WordPress themes.
  • Start from 100+ predefined templates and a Template Library with regular additions.
  • Generate content and code with the built-in WPBakery AI assistant.
  • Extend the plugin with the API, Shortcode Mapper, and 250+ addons.

How It Works

Install the plugin on your WordPress site and open the front-end or back-end editor. Drag content elements such as text blocks, buttons, accordions, and post grids onto the page, or download a template from the Template Library and adjust it. You can try the plugin first in an online demo sandbox.

Use Cases

  • Freelance web designers build client sites and hand over content that staff can update easily.
  • Agencies buy multisite licenses through the WPBakery Agency Program.
  • Theme developers include the page builder in the themes they sell through Theme Integration licenses.
  • Addon developers create and sell extensions using the WPBakery API.
  • Bloggers and small business owners build blogs, portfolios, and portals without coding.
  • Store owners lay out pages for WooCommerce sites, which the plugin supports.

Why Choose This Product

WPBakery sells lifetime licenses with a 15-day refund policy, so you avoid recurring plugin fees. Support and auto-updates depend on an active Support Plus period, which costs extra after the first year.

WPBakery Page Builder Pros & Cons

Strengths
  • Lifetime license with free updates
  • Works with any properly coded WordPress theme
  • Front-end and back-end drag-and-drop editors
  • 15-day money-back guarantee
  • Free demo sandbox to test before buying
Limitations
  • Auto-updates and ticket support require active Support Plus after year one
  • Support Plus renewal costs $59 per year after the first year

Key Features

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Frontend Inline Editor

Edit pages inline and see changes instantly with the front-end drag-and-drop editor.

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Backend Editor

Build pages, posts, and custom post types in a schematic view suited to content-rich layouts.

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Any Theme Compatibility

Works with any properly coded WordPress theme so you keep one builder across sites.

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Template Library

Download pro-designed layouts from an online library that receives regular updates.

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WPBakery AI

Generates page and post content and code from the specifications you enter.

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Content Elements

Includes 50+ ready-to-use content elements, from text blocks to accordions and post grids.

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Skin Builder

Adjusts design options and element styling to match your brand identity.

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Advanced Grid Builder

Displays posts, portfolios, or media in a grid or masonry grid with 40+ predefined styles.

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Templates and Presets

Saves layouts as templates and element settings as presets or defaults.

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API and Shortcode Mapper

Lets developers add new elements and map custom shortcodes into the builder.

WPBakery Page Builder Pricing

View full pricing โ†’
Most popular
Regular
$82 one-time
  • For use on 1 site
  • One year of support
  • Free updates
  • Template Library
  • WPBakery AI
  • Partner discounts
5 Sites
$299 one-time
  • For use on up to 5 sites
  • One year of support
  • Free updates
  • Template Library
  • WPBakery AI
10 Sites
$592 one-time
  • For use on up to 10 sites
  • One year of support
  • Free updates
  • Template Library
  • WPBakery AI
Theme Integration
$82/yr
  • 1 year of use in a single theme
  • 1 year of premium support
  • Free updates
Compare plans
Feature
Regular
$82 one-time
5 Sites
$299 one-time
10 Sites
$592 one-time
Theme Integration
$82/yr
For use on 1 site
One year of support
Free updates
Template Library
WPBakery AI
Partner discounts
For use on up to 5 sites
For use on up to 10 sites
1 year of use in a single theme
1 year of premium support

Pricing extracted from the product website and may change. Check the source for current details.

Frequently asked questions about WPBakery Page Builder

Is the WPBakery license a one-time payment?

Yes. The Regular and Theme Integration licenses are described as lifetime deals, so you pay once and keep lifetime access, including free updates.

Can I try WPBakery Page Builder for free?

Yes. You can create a personal sandbox on the online demo site and test the plugin before you buy.

Does WPBakery work with my theme?

It works with any properly coded WordPress theme and adjusts to the theme as much as possible.

What support do I get with a license?

Each license includes Support Plus free for one year, covering ticket support, auto-updates, the template library, AI, and typography features. After that you can renew for $59 per year.

Can I include WPBakery in a theme I sell?

Yes. Theme developers can include it through theme integration, which the knowledge base documents.

How is WPBakery related to Visual Composer?

In October 2017 the Visual Composer Page Builder plugin was renamed WPBakery Page Builder. Customers who bought it under the old name receive updates at no extra charge.