About Virtuous - Nonprofit CRM and Fundraising Platform
Overview
Virtuous is a nonprofit fundraising platform that combines donor management, marketing automation, online giving, volunteer tools, and AI-powered fundraising agents in one integrated suite. Purpose-built for fundraisers, it helps teams create responsive donor experiences and grow giving with less manual work.
The platform runs on Microsoft Azure and serves thousands of nonprofit organizations, from small shops to enterprise institutions with fundraising revenue over $5 million.
Key Benefits
- Predict donor behavior using wealth, demographic, and digital engagement data with machine-learning models in Virtuous Insights.
- Scale personalized outreach with Momentum, an AI agent that drafts emails, prioritizes your inbox, and builds dynamic engagement plans.
- Grow giving with customizable online donation forms and pages that control every aspect of the giving experience.
- Automate manual tasks and remove data silos so teams can focus on donor meetings and relationship building.
- Build custom dashboards with enterprise-grade business intelligence and best-practice nonprofit reporting in Virtuous Analytics.
- Recruit and mobilize volunteers through onboarding, scheduling, and SMS, email, and in-app communication.
How It Works
Fundraisers manage donors and pipelines in the Virtuous CRM, then use AI tools to personalize outreach and prioritize their daily work. Teams launch online donation pages, run email and journey automation, and surface insights from integrated wealth and engagement data, all from one platform.
Use Cases
- Annual fund directors grow recurring donor programs and track retention with CRM and giving tools.
- Mid-level and major gift officers use Momentum AI to plan donor phone calls and build engagement plans.
- Advancement and marketing teams create personalized touches with email automation and journey tools.
- Donor relations and grants teams use Analytics dashboards to forecast revenue and report to leadership.
- Volunteer coordinators recruit, schedule, and communicate with volunteers through Virtuous Volunteer.
- Growing nonprofits scale from modest revenue to enterprise programs with flexible platform bundles.
Why Choose This Product
Virtuous is built on Microsoft Azure as a Microsoft Tier 1 Partner, delivering enterprise-grade reliability, encryption, HIPAA compliance, and single sign-on. The company pairs the software with hands-on migration, training, certification, and ongoing coaching to keep teams effective.
Virtuous - Nonprofit CRM and Fundraising Platform Pros & Cons
- AI fundraising agent that drafts emails and builds engagement plans
- Machine-learning donor predictions with wealth and engagement data
- Built on Microsoft Azure with HIPAA and SSO security
- Named #1 Momentum Leader in the G2 2024 nonprofit CRM report
- Hands-on migration, training, and coaching included
Key Features
AI Fundraising Agent
Momentum drafts personalized emails, prioritizes your inbox, and builds dynamic engagement plans for mid- and major gift officers.
Donor Predictions
Virtuous Insights predicts donor behavior using wealth, demographic, digital engagement, and donor behavior data.
Online Giving
Customizable donation forms and landing pages let teams control every aspect of the online giving experience.
Business Intelligence
Virtuous Analytics provides custom dashboards, role-based reporting, flexible filters, and easy data exports.
Donor CRM
The flexible, user-friendly CRM handles donor and pipeline management with customizable objects and fields.
Volunteer Management
Virtuous Volunteer simplifies onboarding, scheduling, and communication via email, SMS, and in-app messaging.
Marketing Automation
Email, SMS, and journey automation support personalized donor communications across channels.
Security & SSO
The platform runs on Microsoft Azure with encryption, HIPAA compliance, and single sign-on.
Virtuous - Nonprofit CRM and Fundraising Platform Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.