Storyset

Overview

Storyset is a free online editor for customizing and animating illustrations. You choose from thousands of pre-built illustrations across multiple styles—Rafiki, Bro, Amico, Pana, and Cuate—then edit them directly in the browser to match your project.

The tool solves the problem of finding quality, editable visuals for landing pages, apps, presentations, and marketing materials without hiring a designer or paying for stock images. It's built for product designers, marketers, educators, and content creators who need custom visuals quickly.

Key Benefits

• Fully free to use with no payment required for customization, animation, or download.
• Edit colors directly in the editor to match your brand or project theme.
• Choose from multiple background and layer options to personalize each illustration.
• Animate illustrations using the online editor before downloading finished files.
• Available as a Figma plugin for seamless integration into design workflows.

How It Works

You browse or search for an illustration by category or style. Once you select one, you open it in the editor, change colors, add or remove backgrounds and layers, then animate it if needed. Finally, you download the customized illustration to your computer.

Use Cases

• Product designers and UI/UX teams creating app interfaces and user onboarding flows with custom illustrations.
• Marketing professionals building landing pages that need on-brand, animated visuals without external design resources.
• Educators and educators creating presentation slides and educational materials with engaging illustrated content.
• Content creators and bloggers illustrating articles, social posts, and guides with customizable, free visuals.
• Startup founders prototyping web products and presentations that require visual polish on minimal budgets.

Why Choose This Product

Storyset is best for anyone needing quality, customizable illustrations without design skills or budget. The free model, multiple illustration styles, and built-in animation editor eliminate the need for expensive stock image subscriptions or designer fees. The Figma integration makes it particularly valuable for design teams already working in Figma.