About Square Online (Square Websites)
Overview
Square's website builder lets businesses create an eCommerce website or online store without coding. Square renamed Square Online to websites to highlight its website-building tools, and all existing features carry over.
The online store connects to Square Point of Sale, so in-person and online sales, customer data, and inventory stay in one place. Square says sellers who added a website saw a 38% average revenue increase, based on a comparison of six-month periods before and after their first website transaction in 2024.
Key Benefits
- Start on the Square Free plan with no monthly fee and pay only processing fees when you make a sale.
- Customize eCommerce themes with your brand colors, fonts, and images, with no coding.
- Manage inventory across all locations and sales channels so you do not oversell.
- Offer shipping, free in-store pickup, and local delivery from one store.
- Promote your store with built-in SEO tools, email and text campaigns, and Google and Meta integrations.
- Get free web hosting with a free SSL certificate and no bandwidth restrictions.
How It Works
Create a Square account, then choose a single ordering page or a multi-page site and pick a layout. Add products manually or import them from Square POS, set up payments and fulfillment, connect or buy a custom domain, and publish.
Use Cases
- Bakery owners sell products online and keep customers connected after they leave town.
- Retail shop owners sync in-store and online inventory across locations.
- Restaurants and cafes take online orders with pickup or local delivery.
- Merchants run flash sales and product drops with pop-ups and banners.
- Small business owners sell eGift cards and run loyalty rewards from their own site.
Why Choose This Product
Square combines the website builder, point of sale, marketing, loyalty, and gift cards in one platform, with no locked-in contracts. Plans range from a free tier to Premium with 24/7 support, and sellers processing over $250,000 per year can ask about custom pricing.
Square Online (Square Websites) Pros & Cons
- Free plan with no monthly fee or startup costs
- No coding required to build the store
- Syncs inventory and sales with Square POS
- Free hosting and SSL with no bandwidth limits
- No locked-in contracts; upgrade or cancel anytime
- Free plan charges 3.3% + 30¢ online processing fees
- Real-time shipping rates and 24/7 support only on Premium
- Plus and Premium cost $49 and $149 per month per location
Key Features
No-Code Website Builder
Customizable eCommerce themes let you design a single ordering page or multi-page site without coding.
POS Integration
The online store integrates with Square Point of Sale to sync sales, customers, and inventory across channels.
Inventory Management
Manage inventory across all store locations and sales channels so you never oversell.
Flexible Fulfillment
Offer shipping with real-time rates, free in-store pickup, and local delivery by couriers or your own staff.
Built-in SEO Tools
SEO tools and integrations with Google and Meta help your store show up in search and social.
Email and Text Marketing
Run email and text message campaigns through Square Marketing.
Loyalty and eGift Cards
Run an integrated rewards program and sell customizable eGift cards directly on your site.
Customer Accounts
Customers create accounts to track orders and see tailored product recommendations.
Scheduled Sales
Plan product drops and flash sales and promote them with pop-ups and banners.
Free Hosting and SSL
Square provides free web hosting with a free SSL certificate and no bandwidth restrictions.
Square Online (Square Websites) Pricing
View full pricing →- Website builder with SEO tools
- Pickup, local delivery, and shipping
- Sell on search and social
- Online processing 3.3% + 30¢
- In-person processing 2.6% + 15¢
- Expanded site customization
- Advanced item settings
- QR code ordering and subscriptions
- Online processing 2.9% + 30¢
- In-person processing 2.5% + 15¢
- Real-time shipping rates
- Advanced reporting
- 24/7 support
- Online processing 2.9% + 30¢
- In-person processing 2.4% + 15¢
- Custom pricing for sellers processing over $250,000 per year
- Hardware discounts
- Onboarding and implementation support
- Technical specialists and account management
| Feature | Square Free Free | Square Plus $49/mo | Square Premium $149/mo | Square Pro Custom |
|---|---|---|---|---|
| Website builder with SEO tools | ||||
| Pickup, local delivery, and shipping | ||||
| Sell on search and social | ||||
| Online processing 3.3% + 30¢ | ||||
| In-person processing 2.6% + 15¢ | ||||
| Expanded site customization | ||||
| Advanced item settings | ||||
| QR code ordering and subscriptions | ||||
| Online processing 2.9% + 30¢ | ||||
| In-person processing 2.5% + 15¢ | ||||
| Real-time shipping rates | ||||
| Advanced reporting | ||||
| 24/7 support | ||||
| In-person processing 2.4% + 15¢ | ||||
| Custom pricing for sellers processing over $250,000 per year | ||||
| Hardware discounts | ||||
| Onboarding and implementation support | ||||
| Technical specialists and account management |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Square Online (Square Websites)
Why did Square Online change to websites?
Square renamed Square Online to websites to better highlight its website-building tools. All of the same features and capabilities remain available to create a full online store, and only the name has changed.
How do I start a website for free with Square?
Create a free Square account, then use the website builder on the Square Free plan. Choose a single ordering page or multi-page site, set fulfillment methods, and add products or sync them from Square POS. There are no monthly fees or startup costs, only a processing fee per sale.
Do I need coding skills to create an online store?
No. The website builder requires no coding. You choose a layout, customize colors, fonts, and images, add products, set up payments and shipping, and publish.
Can I connect my Square website to social media?
Yes. Square integrates with Instagram, Facebook Shops, Google Food Ordering, and Google Product Listings. You can also send email and text campaigns and promotions for Facebook using Square Marketing templates.
Do I get free web hosting with Square?
Yes. Square provides free web hosting with no bandwidth restrictions and a free SSL certificate that secures visitors with a 128-bit encrypted connection and lets customers check out on your domain.
Does Square offer help building my site?
Yes. You can hire a Square Specialist for eCommerce design, store setup, custom web development, SEO, and more.