About SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Overview
SpyFu is a competitive research platform for search marketers. It reveals the Google Ads keywords competitors buy and the SEO keywords they rank for, along with every ad test they have run and the backlinks that drive their rankings. Founded in 2006 by Mike Roberts, SpyFu turns Google Ads data and search results into actionable insights that expose new opportunities.
Beyond keyword spying, SpyFu adds AI-powered tools. An AI site audit scans for 100+ technical and on-page issues and generates fixes you can review and publish, while SpyFu GPT pulls live SpyFu data into ChatGPT to move from questions to recommended actions.
Key Benefits
- See every keyword competitors buy on Google Ads and rank for organically
- Download competitors' profitable keywords and ads with no download limits
- Review the complete ad test and campaign history of any domain
- Identify backlinks competitors hold that you do not
- Track keyword rankings, ad performance, and impression share daily
- Turn research into action with AI site audits and SpyFu GPT
How It Works
Search for a competitor's domain to see their paid and organic keywords, ad history, and backlinks. Download their best keywords, run an AI site audit on your own site, and use SpyFu GPT to turn the data into recommended actions, then monitor results with daily rank tracking and performance reports.
Use Cases
- PPC managers: find the Google Ads keywords competitors buy and download them
- SEO specialists: uncover the content and backlinks that let rivals outrank them
- Agencies: deliver white-labeled, custom-branded SEO reports to land and retain clients
- Content marketers: plan campaigns by researching keywords and competitor strategy
- SMB owners: discover the keywords competitors buy that they do not already target
Why Choose This Product
SpyFu indexes 152 million websites and 13.1 billion keywords, with more than 18 years of historical ranking data and SERP updates every second. The company claims roughly 20x more paid keywords and ads and 2x more organic rankings than Semrush and Ahrefs, and it refreshes live SEO and PPC intelligence every 15 seconds.
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO Pros & Cons
- 18+ years of historical ranking and ad data
- Page claims 20x more paid keywords and ads than Semrush and Ahrefs
- AI site audit with publishable fixes and SpyFu GPT integration
- 30-day money-back guarantee with no questions asked
- Unlimited data and exports on higher tiers
- Basic plan limits ChatGPT to 3 chats and AI brand monitoring
- Basic site audit supports only 1 connected site and 50k crawl pages per month
Key Features
AI Site Audit
Scans for 100+ technical and on-page issues and generates AI fixes you can review and publish.
SpyFu GPT
Pulls live SpyFu data into ChatGPT to turn questions into recommended marketing actions.
RivalFlow Optimization
Upgrades pages to boost visibility in AI and search, with results claimed in 6 days.
Keyword Rank Tracking
Tracks keyword ranking progress and impression share on your most important keyword groups.
Competitor Ad History
Shows every Google Ads campaign, ad split test, and early failed keyword for a competitor.
Backlink Research
Reveals the specific backlinks competitors hold that you do not for a given keyword.
Live Data Streams
Refreshes live SEO and PPC intelligence every 15 seconds across 38 countries.
White-Labeled Reporting
Generates custom-branded SEO reports designed to land and retain agency clients.
AI Brand Monitoring
Tracks brand visibility and positioning across search with automated reporting.
SpyFu API
Provides fast, documented endpoints to customize your stack and automate exports.
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO Pricing
View full pricing →- 10k row search results
- 10k row data exports
- 1 live site tracking project
- 50k crawl pages per month for site audit
- 1,000 AI fixes per month
- 5k weekly tracked keyword rankings
- 10 automated reports
- 1 user
- Intro rate $59 first month, then $119 per month
- Unlimited search results and data exports
- 10 live site tracking projects
- 500k crawl pages per month for site audit
- 5,000 AI fixes per month
- 15k weekly tracked keyword rankings
- 100 automated reports
- 1 user included
- Unlimited search results and data exports
- Unlimited live site tracking projects
- 2M crawl pages per month for site audit
- 10,000 AI fixes per month
- 50k weekly tracked keyword rankings
- Unlimited automated reports
- 5 users included
| Feature | Basic $39/mo | Pro + AI $59/mo | Team / Agency $249/mo |
|---|---|---|---|
| 10k row search results | |||
| 10k row data exports | |||
| 1 live site tracking project | |||
| 50k crawl pages per month for site audit | |||
| 1,000 AI fixes per month | |||
| 5k weekly tracked keyword rankings | |||
| 10 automated reports | |||
| 1 user | |||
| Intro rate $59 first month, then $119 per month | |||
| Unlimited search results and data exports | |||
| 10 live site tracking projects | |||
| 500k crawl pages per month for site audit | |||
| 5,000 AI fixes per month | |||
| 15k weekly tracked keyword rankings | |||
| 100 automated reports | |||
| 1 user included | |||
| Unlimited live site tracking projects | |||
| 2M crawl pages per month for site audit | |||
| 10,000 AI fixes per month | |||
| 50k weekly tracked keyword rankings | |||
| Unlimited automated reports | |||
| 5 users included |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Is SpyFu risk-free?
Yes. SpyFu offers a 30-day money-back guarantee with no forms to fill out and no questions asked. You can cancel at any time via email, live chat, phone, your MyAccount page, Facebook, or Twitter, with no contracts and no fine print.
How much does SpyFu cost?
Pricing starts at $39 per month for the Basic plan, or $29 per month billed annually. Pro + AI starts at $59 for the first month then $119 per month, and Team/Agency is $249 per month, or $187 per month billed annually.
What does paying annually save me?
Annual billing saves 25% and gives three months free. For example, the Basic plan drops from $39 to $29 per month, saving $120 per year when billed annually.
What data can I see about competitors?
You can see the SEO and PPC keywords competitors buy and rank for, every ad test they have run, their backlinks, ranking history, and ad spend. Live intelligence is refreshed every 15 seconds with over 18 years of historical data available.
Is SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO free?
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO is a paid product. See the pricing section for current plans and starting prices.
How much does SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO cost?
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO offers the following plans: Basic, Pro + AI, Team / Agency. See the pricing section for what's included in each tier and any per-seat or usage-based costs.