About Google Trends
Overview
Google Trends shows how search interest for terms and topics changes by time, location, and popularity. It reveals what the world is searching for right now, over the past 24 hours, and across longer periods.
The Trends Data Team curates visualizations and essays that tell stories with search data, and Google publishes many of these experiments as open source.
Key Benefits
- Track search interest for any term or topic over time
- Compare interest by geographic location and popularity
- See trending searches from the past 24 hours and right now
- Access curated data visualizations from the Trends Data Team
- Follow events and issues explored in detail by the Trends team
- Watch Trends TV, a screensaver that visualizes current trending searches
How It Works
Google Trends gathers anonymized, aggregated search data and maps how often terms and topics are searched over time and across regions. Users enter a query to see interest trends, spikes, and comparisons, and can drill into curated stories and visualizations built from the same data.
Use Cases
- Newsrooms use Trends data to track breaking topics and public interest
- Charities and nonprofits study search behavior to understand public attention
- Researchers explore open-source visualizations and datasets from the Trends team
- Journalists and analysts compare interest across regions and time periods
- Casual users discover what is trending in their local area right now
Google Trends Pricing
Free
Free
Pricing extracted from the product website and may change. Check the source for current details.