About Sendlane
Overview
Sendlane is a unified marketing platform for email, SMS, reviews, and forms, built for eCommerce and direct-to-consumer brands. It consolidates retention tools into one login, one bill, one data hub, and one support team. Three merchants founded the company in 2013 after failing to find email marketing software that fit their needs, and Sendlane is headquartered in San Diego, California.
Key Benefits
- Replaces separate email, SMS, review, and form tools under a single bill
- Unlimited contacts — pay for sends, not profiles, with CPM overage billing
- Centralized customer data powers revenue attribution and store performance insights
- Pre-built automation funnels recover abandoned carts, send promotions, and notify back-in-stock
- 24/7/365 support pairs AI chat with human experts, often responding in under 30 seconds
- White Glove Migration and a dedicated Customer Success Manager ease the switch
How It Works
Merchants connect their store through deep-data integrations such as Shopify or WooCommerce, then import contacts and build campaigns with a drag-and-drop visual email builder or a real-time HTML editor. Intelligent popups and multi-step forms capture new subscribers, and automation funnels fire on behavior, trigger, and event signals like cart abandonment. Real-time analytics and ROI tracking show which sends drive store performance.
Use Cases
- eCommerce brands recover abandoned carts with automated email and SMS flows
- DTC founders consolidate separate marketing tools to cut software costs
- Marketing managers send personalized multi-channel campaigns from unified customer data
- Growth teams convert first-time visitors with intelligent popups and multi-step forms
- Online retailers collect post-purchase reviews and turn them into repeat sales
Why Choose This Product
Sendlane prices by send volume instead of contact count, and the company says brands can save up to 40% on their email and SMS bill. It also offers SMS at direct carrier rates and, between its comparison pages, positions itself against Klaviyo and Mailchimp. Every plan includes 24/7/365 human-backed support, with dedicated tiers and white-glove onboarding for larger senders.
Sendlane Pros & Cons
- Unifies email, SMS, reviews, and forms in one platform
- Unlimited contacts with pay-per-send pricing
- 24/7/365 support with human experts and AI chat
- Deep-data integrations to Shopify, WooCommerce, and more
- SMS offered at direct carrier rates
- Dedicated support services require an annual contract
- SMS add-on costs a $10 monthly activation fee
Key Features
Email Marketing
Campaigns and newsletters pair with a drag-and-drop visual builder, a real-time HTML builder, and a template library.
SMS Marketing
Send SMS and MMS at rates starting at $0.009 per credit, inclusive of carrier fees.
Popups & Forms
Intelligent popups and multi-step forms use advanced targeting rules and questionnaires to capture subscribers at no additional cost.
Reviews Program
Collect reviews after purchase and turn them into more sales, free of charge.
Marketing Automations
Pre-built automation funnels fire on behavior, trigger, and event signals to recover carts, send promotions, and notify back-in-stock items.
Multivariable Segmentation
Segment subscribers on multiple variables to personalize every message.
Real-Time Analytics
Real-time data, analytics, and ROI and conversion tracking show campaign performance as it happens.
Multivariate Testing
Experiments and multivariate testing let marketers test variations to improve campaign results.
Deep-Data Integrations
Deep integrations connect to Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000+ apps through Zapier.
24/7 Support
AI-powered chat backed by live human experts delivers answers often in under 30 seconds, including weekends and holidays.
Sendlane Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.