About Sender
Overview
Sender is an email marketing platform for small and growing businesses, ecommerce stores, creators, and SaaS teams. It combines campaigns, newsletters, automation, landing pages, signup forms, SMS, and transactional email in one dashboard.
Edgaras founded the company in 2012 in Lithuania. Today it serves more than 180,000 businesses and offers a Free Forever plan with 2,500 subscribers and 15,000 emails per month.
Key Benefits
- The Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month with no daily sending limits.
- Email automation, landing pages, signup forms, popups, and transactional emails come with the free plan.
- 24/7 live chat and email support come with every plan, with a stated average response time of 10 seconds.
- A drag-and-drop builder, 100+ premade templates, and HTML upload help you design emails without coding.
- Sender's team migrates your lists, templates, and automations for free on annual plans with 20k+ subscribers.
- Real-time reports track opens, clicks, conversions, and ecommerce revenue per campaign and automation.
How It Works
You sign up for the free plan without a credit card, import or connect your audience, and build emails in the drag-and-drop editor. You then set up automated workflows triggered by subscriber actions, purchases, or custom events, and track results in real-time reports.
Use Cases
- Ecommerce store owners send abandoned cart emails and order summaries using ecommerce blocks and WooCommerce, Shopify, or PrestaShop connections.
- Small business marketers send newsletters and bulk campaigns to segmented lists on a free or low-cost plan.
- SaaS teams send password resets, receipts, and system notifications through the REST API or SMTP.
- Marketers who switch from Mailchimp use the free migration service to move lists, templates, and automations.
- Lead generation teams capture subscribers with popups, signup forms, and landing pages.
Why Choose This Product
Sender places automation, transactional email, and landing pages in its free tier and positions itself as a lower-cost alternative to Mailchimp. Free plan emails carry Sender branding, and paid plans cap subscribers and monthly emails based on audience size.
Sender Pros & Cons
- Free Forever plan with 2,500 subscribers and 15,000 emails/month
- Automation and transactional emails included on the free plan
- 24/7 live chat and email support on all plans
- Free done-for-you migration on annual plans with 20k+ subscribers
- No daily sending limits on any plan
- Free plan includes Sender branding
- Dedicated IPs only on Professional and Enterprise plans
- SMS automation not available on Free or Standard plans
Key Features
Drag & Drop Builder
Build responsive emails with a drag-and-drop editor, 100+ premade templates, HTML upload, and ecommerce blocks.
Email Automation
Run visual workflows with triggers, delays, and behavioral conditions for onboarding, lead nurturing, and purchase follow-ups.
Transactional Emails
Send confirmations, receipts, and password resets via REST API or SMTP with SPF/DKIM/DMARC authentication.
SMS Marketing
Send one-off SMS campaigns and automated text sequences alongside email.
Landing Pages & Forms
Create landing pages, signup forms, and popups with a no-code builder to capture leads.
Audience Segmentation
Group subscribers by behavior, preferences, and purchase history for personalized campaigns.
A/B Testing
Test subject lines, send times, and content to see which version performs best.
Reports & Analytics
Track opens, clicks, conversions, and ecommerce revenue per campaign and automation in real time.
Free Migration Service
The Sender team recreates your lists, templates, and automations for free within 7 days.
24/7 Live Support
Reach support by live chat and email around the clock on all plans.
Sender Pricing
View full pricing →- 1 seat
- Up to 2,500 subscribers
- Up to 15,000 emails/month
- Email automation and landing pages
- Contains Sender branding
- 3 role-based seats
- No Sender branding
- SMS messaging
- A/B testing and experiments
- Unlimited landing pages
- Custom domain
- 10 role-based seats
- Advanced automation
- Advanced reports
- Priority support
- Free SMS credits equal to subscription fee
- Dedicated IPs on 20,000+ subscriber plans
- Unlimited emails
- Dedicated success manager
- SSO (SAML v2)
- Service level agreement
- Activity logs for auditing
- Phone support
| Feature | Free Free | Standard $6.30/mo | Professional $10.50/mo | Enterprise Custom |
|---|---|---|---|---|
| 1 seat | ||||
| Up to 2,500 subscribers | ||||
| Up to 15,000 emails/month | ||||
| Email automation and landing pages | ||||
| Contains Sender branding | ||||
| 3 role-based seats | ||||
| No Sender branding | ||||
| SMS messaging | ||||
| A/B testing and experiments | ||||
| Unlimited landing pages | ||||
| Custom domain | ||||
| 10 role-based seats | ||||
| Advanced automation | ||||
| Advanced reports | ||||
| Priority support | ||||
| Free SMS credits equal to subscription fee | ||||
| Dedicated IPs on 20,000+ subscriber plans | ||||
| Unlimited emails | ||||
| Dedicated success manager | ||||
| SSO (SAML v2) | ||||
| Service level agreement | ||||
| Activity logs for auditing | ||||
| Phone support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Sender
Is Sender free?
Yes. The Free Forever plan includes up to 2,500 subscribers and 15,000 emails per month, with automation, landing pages, signup forms, and transactional emails. No credit card is required, and free plan emails contain Sender branding.
How much do Sender's paid plans cost?
Standard starts at $6.30 per month and Professional at $10.50 per month on annual billing with a 30% first-year discount for first-time users. Enterprise uses custom pricing.
Does Sender offer SMS marketing?
Yes. SMS campaigns are available on Standard and above, and SMS automation is available on Professional and Enterprise. Standard users buy SMS credits, which vary by destination country.
Does Sender provide customer support?
Yes. Every plan includes 24/7 email and live chat support. Professional adds priority support, and Enterprise adds phone support.
Can Sender migrate my data from another platform?
Yes. The Sender team recreates your lists, templates, and automations for free in 7 days. The complimentary migration comes with annual plans of 20k+ subscribers.
Which platforms does Sender integrate with?
Sender connects with WordPress, WooCommerce, PrestaShop, Shopify, Jumpseller, and Zapier, among others listed on its integrations page.