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Sellfy

Updated: Oct 22, 2026

Launch an online store in minutes, sell digital, physical, subscription and print-on-demand products, and keep every sale with zero transaction fees and no coding.

Sellfy

About Sellfy

Overview

Sellfy is an online store builder made for creators. It lets you launch a store in minutes with free templates and a drag-and-drop editor, with no coding required.

Creators sell digital downloads, subscriptions, physical goods and print-on-demand merch from one store. Sellfy launched in 2011 and charges zero transaction fees, so payments go straight to your PayPal or Stripe account.

Key Benefits

  • Keep every sale: Sellfy charges 0% transaction fees on all plans.
  • Launch fast with free templates and a drag-and-drop builder that needs no code.
  • Sell digital products, physical products, subscriptions and print-on-demand merch in one store.
  • Automate marketing with email campaigns, upselling, cart abandonment emails and affiliate programs.
  • Get paid instantly through PayPal or Stripe, including Apple Pay and Google Pay at checkout.
  • Reach support 24/7 through email, video tutorials and guides.

How It Works

Start a 14-day free trial, pick a free template and customize it with the drag-and-drop editor. Add your digital, physical, subscription or print-on-demand products, connect PayPal or Stripe, then upgrade to a paid plan to start selling and share your store, links or buy buttons anywhere.

Use Cases

  • Musicians and audio producers sell music and sample packs as digital downloads.
  • Designers sell PSD and AI files and design resources to a global audience.
  • Video creators sell on-demand videos with streaming to reduce piracy risk.
  • Fitness coaches and publishers charge weekly, monthly or yearly subscriptions for workouts and magazines.
  • Social media creators sell on Instagram, TikTok, YouTube and Pinterest through product links.
  • Artists and brands sell print-on-demand t-shirts, hoodies and mugs without upfront inventory.

Why Choose This Product

Sellfy replaces a stack of separate tools with one subscription that covers store, marketing and checkout, with no cut of your sales. Plans cap annual sales volume, and a 2% overage fee may apply if you exceed your plan limit without upgrading.

Sellfy Pros & Cons

Strengths
  • 0% transaction fees on all plans
  • 14-day free trial with no card required
  • Sells digital, physical, subscription and print-on-demand products
  • Built-in email, upsell, cart recovery and affiliate tools
  • 24/7 support on all plans
Limitations
  • No permanent free plan; selling requires a paid plan
  • Annual sales volume caps per plan
  • 2% overage fee if you exceed your plan limit without upgrading
  • Upselling and affiliate tools unavailable on Starter

Key Features

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Drag-and-Drop Builder

All plans

Customize free store templates block by block on web and mobile without writing code.

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Digital Product Sales

All plans

Sell ebooks, music, videos and design files with maximum file sizes of 10GB, 15GB or 20GB depending on plan.

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Subscription Products

All plans

Charge customers weekly, monthly or yearly with automatic payments.

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Print on Demand

All plans

Sell t-shirts, hoodies, mugs and hats printed and shipped from 11 fulfillment centers with no upfront investment.

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Email Marketing

All plans

Send email campaigns to subscribers and customers with monthly free email credits that grow by plan.

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Upselling and Cart Recovery

Business+

Offer upsells after checkout and send automatic cart abandonment emails with special offers.

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Affiliate Program

Business+

Launch an affiliate program that pays commissions on every sale affiliates generate.

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Express Checkout

Accept PayPal, Stripe, Apple Pay, Google Pay and cards through a fast, mobile-optimized checkout.

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Buy Buttons and Embeds

Add buy now buttons, product cards, product links or a full store embed to any website or social profile.

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Piracy Protection

Reduce unauthorized sharing with download limits, PDF stamping and video streaming.

Most popular
Starter
$29/mo
  • Up to $10k in sales per year
  • Unlimited products
  • Email marketing with 2,000 free credits
  • 10GB maximum file size
  • 0% transaction fees
Business
$79/mo
  • Up to $50k in sales per year
  • Custom fields
  • Product upselling and cart abandonment
  • Affiliate marketing
  • Remove Sellfy branding
  • 15GB maximum file size
Premium
$159/mo
  • Up to $200k in sales per year
  • Product and design migration
  • Priority support
  • 50,000 free email credits
  • 20GB maximum file size
Compare plans
Feature
Starter
$29/mo
Business
$79/mo
Premium
$159/mo
Drag-and-Drop Builder
Digital Product Sales
Subscription Products
Print on Demand
Email Marketing
Upselling and Cart Recovery
Affiliate Program

Pricing extracted from the product website and may change. Check the source for current details.

Frequently asked questions about Sellfy

Does Sellfy charge transaction fees?

No. Sellfy does not take a cut of your sales. You pay only a monthly or yearly plan, plus PayPal or Stripe processing fees (typically 2.9% + 30ยข). A 2% overage fee may apply if you exceed your plan's sales limit and do not upgrade.

Can I build a free online store with Sellfy?

You can create and customize a store during the 14-day free trial, with no card required. To start selling, you need to upgrade to a paid plan, starting at $22/month billed annually.

Which payment methods does Sellfy support?

Sellfy supports Stripe and PayPal. Customers can pay by card, Apple Pay, Google Pay, local options like iDeal, or PayPal, and the money goes directly to you.

What is the digital file size limit?

The maximum file size is 10GB on Starter, 15GB on Business and 20GB on Premium. Overall storage has no limit.

Do I need coding skills to build a store?

No. The drag-and-drop builder and free templates let you create and customize your store and launch in minutes.

Which tools integrate with Sellfy?

Sellfy integrates with Google Analytics, Zapier, Twitter Ads, Facebook Ads, Google Merchant Center, Wix and webhooks.