About Durable
Overview
Durable is an AI business builder that creates a website for your business in about 30 seconds. It also bundles a CRM, online booking, SEO and GEO tools, and AI marketing helpers in one app.
The company says more than 3 million businesses have started on Durable. Founder James Clift set the mission of making business ownership easier than having a job.
Key Benefits
- Generate a professional, mobile-first website with written copy in seconds.
- Get found on Google and ChatGPT with SEO and GEO tools plus a weekly visibility ranking.
- Capture leads through forms and track them in a built-in CRM.
- Take bookings online that sync to your calendar.
- Replace separate website, CRM, booking, and marketing subscriptions with one plan.
- Use an AI chat that knows your business to write copy, create logos, and design social posts.
How It Works
You start for free and describe your business, and Durable generates a website with a custom domain option. You then connect your Google Business Profile for SEO and GEO, and use the CRM, booking tools, and AI agents to find and serve customers.
Use Cases
- Coaches launch a site and take paid bookings from clients.
- Handymen and landscapers get found in local search and capture quote requests.
- Cleaning and car detailing owners let customers book services directly from their site.
- Marketing agencies and consultants spin up client-ready sites and track leads in the CRM.
- Photographers and creatives generate on-brand images, logos, and blog posts.
Why Choose This Product
Durable packs the site, CRM, bookings, SEO, and AI agents into one subscription, with a free plan to test an idea. The page notes it is a no-code tool with limited HTML customization and is not designed specifically for e-commerce.
Durable Pros & Cons
- Free plan available to start
- All-in-one: website, CRM, bookings, SEO, and AI tools
- Custom domain included with paid plans
- Optimized for Google and ChatGPT visibility
- Hosted on Cloudflare with SSL
- Not designed specifically for e-commerce
- Limited HTML customization (no-code)
- Free plan limits CRM to 10 customers
Key Features
AI Website Builder
Generates a professional, mobile-first website with written copy in about 30 seconds.
SEO & GEO
Optimizes your presence for Google and AI assistants like ChatGPT, with a weekly AI visibility ranking on paid plans.
Built-in CRM
Tracks leads and customers in one place, with AI replies to incoming leads.
Online Bookings
Lets customers book services from your website, with calendar sync and paid bookings on paid plans.
AI Image Studio
Generates on-brand images for logos, ads, and social posts, up to 500 images per month on the Grow plan.
AI Agents
Publish blog posts, collect reviews, research competitors, and answer business questions in the background.
AI Business Partner Chat
Answers business questions and writes marketing copy using context from your own business.
Custom Domains
Connect your own domain or register one free, worth up to $20 on Launch.
Built-in Payments
Accepts payments and manages transactions with tools connected to your customer data and website.
Durable Pricing
View full pricing →- Website with SEO, secure hosting, unlimited traffic
- 5 AI images per month
- 10 AI chat messages per month
- CRM for up to 10 customers
- Basic help center support
- Professional website with analytics and custom code
- Advanced SEO & GEO with weekly visibility ranking
- Built-in CRM with AI replies to up to 20 leads
- Unlimited booking synced to your calendar
- AI agents for blogs, reviews, and competitor research
- 50 images per month and priority human support
- Everything in Launch
- Personalized expert onboarding call
- Unlimited team members
- Daily blog posts and unlimited lead replies
- 500 images per month and unlimited AI chat
| Feature | Free Free | Launch $25/mo | Grow $49/mo |
|---|---|---|---|
| Website with SEO, secure hosting, unlimited traffic | |||
| 5 AI images per month | |||
| 10 AI chat messages per month | |||
| CRM for up to 10 customers | |||
| Basic help center support | |||
| Professional website with analytics and custom code | |||
| Advanced SEO & GEO with weekly visibility ranking | |||
| Built-in CRM with AI replies to up to 20 leads | |||
| Unlimited booking synced to your calendar | |||
| AI agents for blogs, reviews, and competitor research | |||
| 50 images per month and priority human support | |||
| Everything in Launch | |||
| Personalized expert onboarding call | |||
| Unlimited team members | |||
| Daily blog posts and unlimited lead replies | |||
| 500 images per month and unlimited AI chat |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Durable
Can Durable help with more than just a website?
Yes. Durable is a complete business builder with an integrated CRM, booking tools, marketing automation, and AI assistance on one platform.
Does a custom domain cost extra on Durable?
No. Custom domains are free with every Durable subscription and take seconds to create.
Can I use an existing domain with Durable?
Yes. You adjust a few details with your domain provider, which takes about five minutes.
Can I create an e-commerce website with Durable?
Durable is not designed specifically for e-commerce, though some clients have launched successful e-commerce businesses on the platform.
Can I edit my website's HTML?
Durable is a no-code solution, so it does not offer extensive HTML customization. You can contact the team for specific needs.
Are Durable websites safe?
Yes. Durable domains are hosted on Cloudflare, which provides SSL generation, firewalls, and protection against attacks including DDoS.