About Propertybase by Lone Wolf
Overview
Propertybase by Lone Wolf is a real estate CRM built natively on Salesforce. It combines marketing, lead generation, deal tracking, and reporting in one platform so brokerages avoid stitching tools together or re-entering data.
More than 20,000 users at real estate brands in 60+ countries run on Propertybase, and it holds 363+ verified reviews on the Salesforce AgentExchange.
Key Benefits
- Captures, routes, and auto-matches leads to listings
- Tracks the full deal pipeline from first enquiry to commission payout
- Sends built-in email marketing and automated property alerts
- Automates lead follow-up and task creation
- Signs and tracks offers with Lone Wolf Authentisign built in
- Reports in real time with Salesforce dashboards
How It Works
Agents capture leads in the CRM, where routing and listing matching place them automatically. Salesforce Flow automates follow-up and tasks, and every deal moves through milestones from contract to close. Authentisign handles offers, and real-time dashboards keep reporting current.
Use Cases
- Broker owners manage multi-office and multi-territory structures in one system
- Agents automate repetitive follow-up work and stay focused on clients and closing deals
- Administrators build workflow automation on Salesforce Flow
- Growing teams scale from 10 to 200+ agents without re-implementation
- Bookkeeping staff track commission payouts from a single pipeline
Why Choose This Product
Propertybase positions itself as the only CRM built natively on Salesforce for real estate. Brokerages inherit enterprise-grade infrastructure with SOC 2 and GDPR compliance and 99.9% uptime, plus access to 4,000+ apps through the Salesforce AgentExchange. The price of $89 per user/month includes the Force.com licence, so there are no hidden Salesforce fees.
Propertybase by Lone Wolf Pros & Cons
- Built natively on Salesforce with enterprise-grade infrastructure
- 20,000+ users and 363+ verified AgentExchange reviews
- Force.com licence included from $89/user/month with no hidden fees
- Built-in e-signature via Lone Wolf Authentisign
- Full mobile CRM access on iOS and Android
Key Features
Lead Management
Captures and routes leads automatically and matches them to listings.
Deal Pipeline
Tracks deals from first enquiry through to commission payout.
Email Marketing
Sends built-in email marketing campaigns and automated property alerts.
Reporting Dashboards
Provides real-time reporting and Salesforce dashboards.
Mobile CRM
Gives agents full CRM access on iOS and Android.
Agentforce AI
Uses Salesforce Agentforce AI for lead scoring and deal predictions.
Workflow Automation
Automates follow-up, tasks, and processes with Salesforce Flow.
E-signature
Sends, signs, and tracks offers with built-in Lone Wolf Authentisign.
Enterprise Security
Meets SOC 2 and GDPR standards with 99.9% uptime.
Compliance Tools
Uses compliance checklists and document management for every milestone.
Propertybase by Lone Wolf Pricing
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Propertybase by Lone Wolf
What is Propertybase Salesforce Edition?
Propertybase Salesforce Edition is a real estate focused CRM powered by Lone Wolf, built on Salesforce to help agents and brokerages manage clients and deals.
How does Propertybase use the Salesforce platform for real estate businesses?
Propertybase uses Salesforce features to automate workflows and tasks and provide actionable insights for real estate professionals.
Can I integrate Propertybase with other tools and systems I already use?
Yes. You can easily connect Propertybase with many popular apps and tools you already use.
What features does Propertybase offer for managing leads and client relationships?
Propertybase offers tools for tracking leads, managing contacts, automating follow-ups, and organizing client interactions.
Is Propertybase scalable for growing real estate teams and brokerages?
Yes. Propertybase is designed to grow and adapt with your expanding team or brokerage, scaling from 10 agents to 200+ without re-implementation.
Is Propertybase by Lone Wolf free?
Propertybase by Lone Wolf is a paid product. See the pricing section for current plans and starting prices.