About Pika
Overview
Pika is an AI creative platform that brings video, image, and sound creation into one place. It pairs leading generative media models with focused, self-contained creative apps that support everything from full final outputs to narrow creative tasks.
The platform serves industry professionals including ad creatives, editors, marketers, and filmmakers who hold high standards for creative work. Pika's research team continues to forge new paths in AI to build the future of creative work.
Key Benefits
- Generate anything from a short clip to a 30-second multi-shot piece in the Video Studio.
- Adjust the color, contrast, and mood of any photo or clip with Color Grade.
- Extend any clip beyond its original length by generating extra frames.
- Score clips to picture with music, ambience, and foley matched to the action via Pika Soundtrack.
- Swap, remove, or restyle anything in an image with Edit Image.
- Create professional-level imagery and styled product shots without a photoshoot.
How It Works
Pika organizes its capabilities into self-contained apps such as Video Studio, Image Studio, Character Studio, and Speech Studio. Each tool targets a specific task, letting you craft the exact image, clip, or sound you need, then combine the outputs into final work.
Use Cases
- Ad creatives craft the exact image they need with Image Studio.
- Editors give footage their look using Color Grade.
- Marketers add voiceover for social content with Speech Studio.
- Filmmakers create short clips or full videos from their references with Video Studio.
Pika Pros & Cons
- Free tier includes all models
- Wide model lineup including Seedance, GPT Image, and Grok
- Focused apps for video, image, color, and sound
- Commercial license available on higher tiers
- Credit packs available on any plan
- Free and Starter tiers lack commercial license
- Monthly plan credits do not roll over between periods
- Payments are non-refundable
Key Features
Video Studio
Generate anything from a short clip to a 30-second multi-shot video.
Color Grade
Adjust the color, contrast, and mood of any photo or clip.
Extend Video
Make any clip longer than its original by generating extra frames.
Pika Soundtrack
Scores any clip to picture with music, ambience, and foley matched to the action.
Edit Image
Swap, remove, or restyle anything in an image.
Character Studio
Customize a character who can be repeatedly used in your creations.
Image Studio
Generate professional-level imagery with maximum creative control.
Product Shot
Create styled images of your product without a photoshoot.
Pika API
Provides access to top generative media models through a single API via membership.
Pika Pricing
View full pricing →- All models
- 2 video · 2 image + audio in parallel
- No watermark
- All models
- 2 video · 8 image + audio in parallel
- No watermark
- All models
- 8 video · 32 image + audio in parallel
- No watermark
- Commercial license
- All models
- Unlimited parallel generations
- No watermark
- Commercial license
- Priority queue
- Early access to new models
- All models
- Unlimited parallel generations
- No watermark
- Commercial license
- Early access to new models
- Dedicated support
| Feature | Free Free/mo | Starter $10/mo | Creator $35/mo | Fancy $95/mo | Enterprise Custom |
|---|---|---|---|---|---|
| All models | |||||
| 2 video · 2 image + audio in parallel | |||||
| No watermark | |||||
| 2 video · 8 image + audio in parallel | |||||
| 8 video · 32 image + audio in parallel | |||||
| Commercial license | |||||
| Unlimited parallel generations | |||||
| Priority queue | |||||
| Early access to new models | |||||
| Dedicated support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Pika
How do I cancel?
Cancel any time from the Subscription page. Your plan stays active until the end of the current billing period, then you move to the Free plan. Payments are non-refundable, so there is no refund for the rest of the period.
Do unused credits roll over?
Plan credits refresh each billing period and do not roll over. Credits you buy as top-ups carry over and expire 365 days after purchase.
Can I buy credits without changing plans?
Yes. Top up from Credits on any plan, including Free. A top-up is a one-off purchase and does not start a subscription.
What happens when I change plans?
An upgrade applies immediately. A downgrade is scheduled for the start of your next billing period, and you can undo it until then.
Can I use the content I made in Pika for commercial purposes?
Yes, if you have a Pro or Fancy subscription. Whatever you create using Pika can be used commercially or non-commercially. Subscribers on Basic or Standard plans do not have this right.
Is Pika free?
Pika offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.

