About Pictory - Text to Video AI
Overview
Pictory is an AI-powered platform that turns text, scripts, prompts, blog posts, presentations, images, screen recordings, URLs, and audio into professional videos. It handles scripting, scene creation, visual matching, captions, and voiceovers automatically. Founders Vikram Chalana, Vishal Chalana, and Abid Mohammed launched the first version in July 2020.
Creators bring an idea in any format and Pictory builds the structure, finds visuals, highlights key moments, and delivers a publish-ready video. The platform is trusted by over 20,000 companies and is SOC 2 and GDPR compliant.
Key Benefits
- Generate videos from text, prompts, URLs, blogs, PPTs, images, and audio in minutes
- Edit video recordings by modifying text instead of working with timelines
- Auto-generate captions and subtitles to make videos accessible
- Add realistic AI voices and AI avatars without a camera or microphone
- Personalize every scene with brand kits, fonts, colors, and logos
- Export platform-ready videos resized for major channels in 1080p
How It Works
Users start by selecting a generator and pasting text, adding a prompt, uploading media, or choosing an audio file. The system segments the script into scenes with estimated duration and visual context, then users refine text, choose layouts, adjust visuals, and apply brand styling. After previewing timing, voiceovers, and subtitles, they export in platform-ready formats.
Use Cases
- Marketing teams produce ads, product explainers, and campaign assets at scale from simple prompts
- Educators turn lesson ideas into complete teaching videos with narration and structured scenes
- Corporate teams convert internal knowledge into onboarding, compliance, and training videos
- Social media creators generate short-form clips, stories, and platform-optimized updates
- Course creators use the video summarization API to turn long courses into microlearning clips
Why Choose This Product
Pictory removes the need for cameras, filming, timelines, and editing experience. It connects to Zapier and Make for automated workflows, offers a Chrome extension for instant video generation from web pages, and provides an API for scalable creation. The platform supports enterprise plans with Pictory Central hosting, SCORM export, and single sign-on.
Key Features
Text to Video
Turns scripts, prompts, articles, and blog posts into videos with Gen AI visuals, captions, and realistic AI voices.
URL to Video
Converts URLs, blog links, and web pages into engaging videos with AI visuals and avatars.
AI Script Generator
Turns ideas into professional video scripts in seconds.
AI Avatars
Realistic AI presenters that appear inside video scenes and narrate content with an AI voice.
Edit with Text
Edits video recordings by changing text instead of working with a timeline.
Auto Captions
Automatically transcribes and captions videos to make them accessible.
Image to Video
Turns a single image plus a text prompt into a smooth, animated video clip.
AI Studio
Generates custom images and video clips from text prompts to use in video scenes.
Audio to Video
Transforms audio recordings, podcasts, and voice files into videos with AI visuals.
PPT to Video
Turns PowerPoint presentations into videos with Gen AI visuals and avatars.
Pictory - Text to Video AI Pricing
View full pricing →- 200 video minutes per month
- 5 GB storage
- 1 brand kit
- No watermark
- Basic AI tools
- Auto-sync of uploaded voice overs
- 600 video minutes per month
- 20 GB storage
- 5 brand kits
- Custom avatars
- Voice cloning
- Advanced AI tools and video summarization
- 1,800 video minutes per month
- 100 GB storage
- 10 brand kits
- Team workspace to collaborate on projects
- Professional onboarding and team training
- Custom video minutes and storage
- Unlimited brand kits
- Pictory Central interactive video hosting
- SCORM export, quizzes, and knowledge checks
- Single Sign On and dedicated success manager
| Feature | Starter $29/mo | Professional $59/mo | Team $199/mo | Enterprise Custom |
|---|---|---|---|---|
| 200 video minutes per month | ||||
| 5 GB storage | ||||
| 1 brand kit | ||||
| No watermark | ||||
| Basic AI tools | ||||
| Auto-sync of uploaded voice overs | ||||
| 600 video minutes per month | ||||
| 20 GB storage | ||||
| 5 brand kits | ||||
| Custom avatars | ||||
| Voice cloning | ||||
| Advanced AI tools and video summarization | ||||
| 1,800 video minutes per month | ||||
| 100 GB storage | ||||
| 10 brand kits | ||||
| Team workspace to collaborate on projects | ||||
| Professional onboarding and team training | ||||
| Custom video minutes and storage | ||||
| Unlimited brand kits | ||||
| Pictory Central interactive video hosting | ||||
| SCORM export, quizzes, and knowledge checks | ||||
| Single Sign On and dedicated success manager |
Pricing extracted from the product website and may change. Check the source for current details.