About Ongage
Overview
Ongage is an email marketing platform for data-driven growth. It helps businesses personalize engagements, automate customer journeys, and drive conversions through data across high-volume email and SMS campaigns.
Founded in 2011, Ongage was built to give email marketers migration ease, a dependable sending solution, and full data freedom. The platform combines segmentation, analytics, deliverability tools, and a complete API so teams can run large email operations with transparency and control.
Key Benefits
- Behavioral and intent-based segmentation creates targeted, personalized campaigns
- Real-time journey automation responds to each customer's actions automatically
- Deliverability tools, reports, and experts help improve inbox placement
- A full JSON REST API lets teams sync CRM, CDP, and data warehouse data
- Built-in SMTP plus support for connecting external SMTP or MTA relays
- Detailed dashboards surface campaign stats for faster, data-based decisions
How It Works
New users start with a free 14-day trial and complete setup with the setup wizard or support team. Marketers then sync customer data through the API, build segments, design templates, and launch automated journeys. Ongage sends via its built-in SMTP or a connected relay, and the analytics dashboard shows results for optimizing the next campaign.
Use Cases
- Email marketers run high-volume campaigns with advanced segmentation and deliverability control
- E-commerce teams send behavior-triggered product and cart journeys
- Data teams sync CRM, CDP, and data warehouse records for real-time messaging
- SaaS companies automate onboarding and lifecycle email flows
- Agencies manage multiple client lists, subaccounts, and SMTP vendors
- Senders seeking better inbox placement rely on deliverability reports and experts
Why Choose This Product
Ongage targets advanced email marketers running large operations. Its UI is written entirely on top of its JSON REST API, so anything done in the interface can also be automated. The platform connects to over 20 SMTP relays, including Amazon SES, SparkPost, and PowerMTA, and every plan includes live training, consultancy, and onboarding help.
Ongage Pros & Cons
- Free 14-day trial with no charge until onboarding completes
- Full JSON REST API that powers the entire UI
- Connects to 20+ SMTP relays, including Amazon SES, SparkPost, and PowerMTA
- All plans include live training, consultancy, and onboarding help
Key Features
Behavioral segmentation
Segment audiences dynamically by customer behavior, data fields, and intent to personalize campaigns.
Journey automation
Design personalized automated real-time emails that respond to each customer's actions and guide them toward goals.
Deliverability analytics
Track and improve inbox placement with deliverability reports, system capabilities, and expert support.
Multi-pass email API
Sync CRM, CDP, and data warehouse data and optimize campaigns in real time through a multi-pass API.
Flexible SMTP relay
Send via the built-in Ongage SMTP or connect your own cloud or on-premise SMTP or MTA, even multiple relays.
SMS messaging
Send personalized SMS messages alongside email campaigns to reach audiences quickly.
Behavioral A/B testing
Run advanced behavioral A/B tests and automatically send to the real-time winning variant.
Template designer
Build branded email templates using the built-in email template designer.
Hotmark threat detection
Detect insider and outsider threats to email lists and customer data in real time with the Hotmark EDR solution.
Analytics dashboard
Review campaign performance and access stats at a glance from an action-based dashboard.
Ongage Pricing
View full pricing →- Up to 1M emails/SMS per month
- 10,000,000 contacts
- 2 users/roles
- Email template designer
- Behavioral segmentation and analytics
- 24/7 support
- Up to 5M emails/SMS per month
- 20,000,000 contacts
- 4 users/roles
- 50 automated drip campaigns
- Advanced behavioral A/B testing
- API access
- Up to 7M emails/SMS per month
- 40,000,000 contacts
- 8 users/roles
- 100 automated drip campaigns
- Real-time A/B test winner
- API access
- High volume custom plan
- 100,000,000 contacts
- 12 users/roles
- 100 automated drip campaigns
- API access
- Contact sales for pricing
| Feature | Starter $399/mo | Basic $949/mo | Premium $1499/mo | Ultimate Custom |
|---|---|---|---|---|
| Up to 1M emails/SMS per month | ||||
| 10,000,000 contacts | ||||
| 2 users/roles | ||||
| Email template designer | ||||
| Behavioral segmentation and analytics | ||||
| 24/7 support | ||||
| Up to 5M emails/SMS per month | ||||
| 20,000,000 contacts | ||||
| 4 users/roles | ||||
| 50 automated drip campaigns | ||||
| Advanced behavioral A/B testing | ||||
| API access | ||||
| Up to 7M emails/SMS per month | ||||
| 40,000,000 contacts | ||||
| 8 users/roles | ||||
| 100 automated drip campaigns | ||||
| Real-time A/B test winner | ||||
| High volume custom plan | ||||
| 100,000,000 contacts | ||||
| 12 users/roles | ||||
| Contact sales for pricing |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Ongage
What is Ongage?
Ongage is a one-stop-shop email marketing platform equipped with a powerful SMTP relay, email validation, automation, and an advanced front-end. With Ongage you can manage, send, analyze, and optimize high-volume email campaigns.
Can Ongage improve my deliverability?
Yes. Marketers turn to Ongage for higher deliverability rates. The combination of an extensive analytics suite, multi-layered segmentation tools, and a top-tier SMTP relay helps customers improve key KPIs like deliverability and growth.
Does Ongage have an API?
Yes. The Ongage UI is written completely on top of the Ongage API, so anything you can do in the UI you can do with the API and more. It is a modern, full-featured JSON REST API for automating tasks like adding leads or updating list fields.
Can I send emails with my existing SMTP relay or MTA solution?
Yes. You can send via a different SMTP relay (cloud or on-premise) instead of the built-in Ongage SMTP. Ongage integrates with over 20 SMTP relays, including Amazon SES, SparkPost, and PowerMTA.
What is the pricing like?
An Ongage monthly subscription starts at $399 for sending 1M emails per month. Higher-volume plans and custom plans are available, and you can contact the team for pricing questions.
How do I get started with Ongage?
Ongage offers a free 14-day trial. Sign up, set up your account with the setup wizard or support team, and send your first email. Credit card details are required to start the trial, but you are not charged until the trial ends.