About MailUp
Overview
MailUp is a scalable email and SMS marketing platform built for small, medium, and large enterprises. Founded in 2002, it is part of the Teamsystem Group and supports over 9,500 client companies with 230 professionals across 8 branches worldwide. The platform operates in more than 50 countries.
MailUp covers email marketing, SMS, and RCS, and pairs its tools with consultancy and strategic support for integration development, concept creation, and results optimization. Its AI Assistant, based on ChatGPT, generates, revises, translates, and repurposes email copy directly inside the drag-and-drop editor.
Key Benefits
- All plans include unlimited email sendings, recipients, and web storage.
- Create headlines, paragraphs, lists, and CTAs with the ChatGPT-based AI Assistant.
- Build cross-channel automation workflows for email, SMS, Messenger, and Telegram.
- Segment contacts by age, gender, interests, location, activity, and device.
- Connect CRM, e-commerce, CMS, ERP, and business intelligence systems.
- Support inbox delivery through certifications, IP monitoring, and the Deliverability Suite.
How It Works
Users design campaigns in the drag-and-drop editor, optionally using the AI Assistant to draft, revise, or translate copy in a few clicks. They then set up triggered messages and automated workflows, apply advanced segmentation filters, and schedule sends across email, SMS, Messenger, and Telegram. Real-time statistics track opens, clicks, and per-recipient activity to guide the next campaign.
Use Cases
- E-commerce teams sync order and customer data from Magento or Tienda Nube to run automated campaigns.
- Retail chains such as Iperal use one-to-one workflows to deliver increasingly targeted communications.
- Online retailers like Maxi Sport build customer-centered strategies with MailUp's e-commerce and marketing support.
- Marketing teams send personalized, segmented campaigns grouped by age, gender, interests, location, or device.
- SMBs collect new contacts with drag-and-drop subscription forms and landing pages that require no technical skills.
Why Choose This Product
MailUp combines technology, consultancy, and marketing know-how, with dedicated teams for onboarding, integrations, design, and strategic consulting. The company operates in over 50 countries through 8 branches, and its accreditations and whitelist registrations support strong email deliverability.
MailUp Pros & Cons
- All plans include unlimited emails and recipients
- ChatGPT-based AI Assistant inside the email editor
- Drag-and-drop cross-channel automation workflows
- Integrations with CRM, e-commerce, CMS, and ERP systems
- Founded 2002 and trusted by over 10,000 companies
Key Features
AI Assistant
A ChatGPT-based assistant generates, revises, translates, and repurposes headlines, paragraphs, lists, and CTAs inside the drag-and-drop editor.
Marketing Automation
Drag-and-drop tools build automated cross-channel workflows for email, SMS, Messenger, and Telegram with triggers and conditions.
Advanced Segmentation
Filters split the database by age, gender, interests, location, activity, and device to send differentiated content automatically.
Dynamic Content
Personalized campaigns tailor content to each contact's data and interests, with Display Conditions in the Premium edition.
Landing Pages & Forms
A drag-and-drop builder creates subscription forms and landing pages to collect new contacts without technical skills.
A/B Testing
The A/B test feature sends different versions of a campaign to sample groups and compares results to find the most effective version.
Analytics & Reporting
Real-time statistics track opens, clicks, and per-recipient activity, plus geographic and device-based reports and an engagement report.
Accessibility Check
The platform checks emails for accessibility requirements and shows where to fix alt text, color contrast, font size, and text structure.
Deliverability Suite
Configurations, accreditations, and whitelist registrations help maximize inbox delivery performance.
API & Integrations
Connectors link MailUp with CRM, e-commerce, CMS, ERP, and business intelligence systems to circulate data across the stack.
MailUp Pricing
View full pricing →- Unlimited recipients, email sendings, and web storage
- Sending speed from 2,000 emails/hour, extendable
- Basic automation with 3 automated workflows
- Drag-and-drop subscription forms and landing pages
- A/B testing and email accessibility check
- Email support within 4 business hours
- All Starter features plus up to 100 automated workflows
- 4,000 AI tokens per day in the editor
- 10 independent environments (lists)
- Recipient-level statistics stored for 12 months
- Email and phone support
- All Plus features plus sending speed from 3,000 emails/hour
- 2 million AI tokens per day
- Advanced dynamic content with Display Conditions
- Engagement report by recipient engagement level
- Priority support that skips the line
- Tailor-made customized edition
- Sending speed up to 5 million emails/hour
- Custom pricing via quote
| Feature | Starter €48/mo | Plus €113/mo | Premium €310/mo | Enterprise Custom |
|---|---|---|---|---|
| Unlimited recipients, email sendings, and web storage | ||||
| Sending speed from 2,000 emails/hour, extendable | ||||
| Basic automation with 3 automated workflows | ||||
| Drag-and-drop subscription forms and landing pages | ||||
| A/B testing and email accessibility check | ||||
| Email support within 4 business hours | ||||
| All Starter features plus up to 100 automated workflows | ||||
| 4,000 AI tokens per day in the editor | ||||
| 10 independent environments (lists) | ||||
| Recipient-level statistics stored for 12 months | ||||
| Email and phone support | ||||
| All Plus features plus sending speed from 3,000 emails/hour | ||||
| 2 million AI tokens per day | ||||
| Advanced dynamic content with Display Conditions | ||||
| Engagement report by recipient engagement level | ||||
| Priority support that skips the line | ||||
| Tailor-made customized edition | ||||
| Sending speed up to 5 million emails/hour | ||||
| Custom pricing via quote |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about MailUp
Does MailUp limit the number of emails or recipients?
No. All MailUp plans include unlimited recipients, email sendings, and web storage, so you can send unlimited emails to unlimited recipients and the price stays the same.
How does MailUp pricing work?
MailUp uses a pay-per-speed model. The subscription cost is not based on the number of emails sent or contacts in your database, but on the edition you choose and the sending speed if you increase it beyond the standard rate of the selected edition.
Can I add additional users to my account?
Yes. You can add additional platform administrators and grant them access to specific work areas, so multiple team members can manage campaigns.
Is there a free trial?
Yes. Every MailUp plan offers a free trial, and you can start your free trial directly from the pricing page to explore the platform.
When is phone support available?
Phone support is included starting from the Plus edition. Starter plans include email support with requests processed within 4 business hours, while Plus and above add telephone assistance.
What sending speed does each plan include?
Starter and Plus include a standard sending speed from 2,000 emails per hour, Premium from 3,000 emails per hour, and Enterprise can reach up to 5 million emails per hour, all extendable.