About Mailchimp
Overview
Mailchimp is an all-in-one email and SMS marketing platform powered by AI and real-time customer data. It helps ecommerce stores, small businesses, non-profits, and professional service firms automate campaigns that convert more customers.
Unlike standalone email tools, Mailchimp combines marketing automation, audience segmentation, social media management, lead generation, and detailed reporting in a single platform with 300+ integrations including Shopify, WooCommerce, Canva, and Salesforce.
Key Benefits
- Customers see up to 24x ROI using the Standard plan according to internal data.
- AI-powered tools generate content, optimize send times, and refine marketing strategy automatically.
- Always-on automations use your own customer data to drive sales without manual effort.
- Over 300 pre-built integrations connect with Shopify, WooCommerce, Canva, Zapier, Square, Wix, and more.
- Rated 4.5 stars based on 33,000+ reviews across review platforms.
- Free tier available for accounts with under 250 contacts with core features included.
How It Works
You connect your customer data by importing contacts or integrating an ecommerce platform like Shopify or WooCommerce. You then choose from pre-built automation templates or build custom flows using the drag-and-drop builder, set audience segments based on behavior, and schedule email or SMS campaigns — all from a single dashboard.
Use Cases
- Ecommerce store owners who want to recover abandoned carts and send product recommendations based on purchase history.
- Small business owners who need AI-generated email content, social media scheduling, and lead generation from one platform.
- Non-profit organizations that use AI-powered tools to send community engagement emails more efficiently.
- Professional services firms like consultants and agencies that connect with clients through targeted email and SMS campaigns.
- Mid-market marketing teams that require unlimited users, role-based access, and priority phone support on the Premium plan.
- Infrequent email senders who prefer a Pay As You Go credit model instead of a monthly subscription.
Why Choose This Product
Mailchimp is best suited for businesses that want an integrated marketing hub rather than piecing together separate email, SMS, and analytics tools. The free tier for under 250 contacts makes it accessible for early-stage growth, while Premium adds unlimited contacts and dedicated support for larger teams.
Mailchimp Pros & Cons
- Free tier available for under 250 contacts
- 300+ integrations with Shopify, WooCommerce, Canva, Salesforce, and more
- AI-powered content generation and automation tools included
- 4.5-star rating based on 33,000+ reviews
- 14-day risk-free trial with no credit card required
- SMS marketing available only as a paid add-on
- Free plan pauses sending if contact or email limit is exceeded
- Overages charged if contact or send limits are exceeded on all paid plans
Key Features
AI Content Generation
Generative AI features are included at no additional cost on Standard and Premium plans, helping users create email content, refine strategy, and grow audiences.
Email Marketing
Create, schedule, and send branded email campaigns with pre-built templates, custom-coded templates, and dynamic content personalization.
SMS Marketing
Send SMS and MMS messages as a paid add-on to paid plans, with credits-based pricing and support for transactional and marketing messages.
Marketing Automation
Build up to 200 automation flows on Standard and Premium plans with triggers based on customer behavior, purchase history, and audience segments.
Reporting & Analytics
Track campaign performance with custom reports available on Standard and Premium plans, including audience growth and conversion funnel insights.
300+ Integrations
Connect with Shopify, WooCommerce, Canva, Zapier, Square, Wix, Salesforce, and 300+ other tools across all paid and free plans.
Audience Management
Manage up to unlimited audiences on Premium, 5 on Standard, and 3 on Essentials, with role-based access controls and segmentation.
Free Plan
Accounts with under 250 contacts can use core email features for free, with 10x contacts monthly email sends and access to 300+ integrations.
Mailchimp Pricing
View full pricing →- Up to 500 contacts
- 10x contacts monthly email sends
- 3 audiences
- 3 seats
- Pre-built email templates
- Popup forms
- Up to 500 contacts
- 10x contacts monthly email sends
- 3 audiences
- 3 seats
- Email scheduling
- Remove Mailchimp branding
- Up to 500 contacts
- 12x contacts monthly email sends
- 5 audiences
- 5 seats
- Generative AI features
- Custom-coded email templates
- Personalized onboarding (1 session)
- Up to 200 flows
- Unlimited contacts
- 15x contacts monthly email sends
- Unlimited audiences
- Unlimited seats
- Phone & priority support
- Dedicated onboarding specialist
- 5 roles
| Feature | Free Free/mo | Essentials $13/mo | Standard $20/mo | Premium $350/mo |
|---|---|---|---|---|
| Up to 500 contacts | ||||
| 10x contacts monthly email sends | ||||
| 3 audiences | ||||
| 3 seats | ||||
| Pre-built email templates | ||||
| Popup forms | ||||
| Email scheduling | ||||
| Remove Mailchimp branding | ||||
| 12x contacts monthly email sends | ||||
| 5 audiences | ||||
| 5 seats | ||||
| Generative AI features | ||||
| Custom-coded email templates | ||||
| Personalized onboarding (1 session) | ||||
| Up to 200 flows | ||||
| Unlimited contacts | ||||
| 15x contacts monthly email sends | ||||
| Unlimited audiences | ||||
| Unlimited seats | ||||
| Phone & priority support | ||||
| Dedicated onboarding specialist | ||||
| 5 roles |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Mailchimp
How long is the free trial?
Mailchimp offers a risk-free 14-day trial of the Standard plan with no credit card required. You can send up to 100 emails during the trial without adding payment information.
Can I upgrade or downgrade my plan during the free trial?
Yes, you can upgrade or downgrade your plan during the free trial period. If you cancel or downgrade during the trial, you will not be charged.
How do SMS credits work?
SMS and MMS are available as an add-on to paid plans. SMS credits let you send text messages to your contacts, with pricing based on the number of credits purchased and the destination country.
What happens if I hit the contact or sending limit?
If your contact or email send limit is exceeded, overages will apply and sending may be paused until you upgrade your plan or reduce your contact count. Learn more in the terms.
Is Mailchimp free?
Mailchimp offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Mailchimp cost?
Mailchimp offers the following plans: Free, Essentials, Standard, Premium. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Mailchimp compares
MailchimpThis | ||||
|---|---|---|---|---|
| Starting price | Free | Free | Free | Free |
| Pricing model | Freemium | Freemium | Free | Free |
| Platforms | Web | Web | Web | Web, iOS, Android |
| Top features |
|
| — | — |
| Rating | — | — | — | — |
