About Loom
Overview
Loom is a screen and camera recording tool that lets users create AI-powered video messages for teammates and customers. It replaces long emails, meetings, and written documentation with short async videos that communicate faster and more clearly.
Over 25 million people across 400,000 companies use Loom to record, edit, and share videos. Unlike traditional video tools or synchronous meeting software, Loom focuses on quick async communication with built-in AI editing, transcription, and sharing integrations.
Key Benefits
- Record your screen and camera in a few clicks using the Chrome extension, desktop app, or mobile app.
- Edit videos with trim, stitch, text overlays, arrows, box overlays, and custom backgrounds.
- Share or embed videos across hundreds of tools including Google Workspace and Slack.
- Add emojis, comments, tasks, and CTAs to video messages for async collaboration.
- Transcriptions and closed captions available in 50+ languages.
- Enterprise-grade security with SSO, SCIM, custom data retention policies, and privacy settings.
How It Works
You open Loom via the Chrome extension, desktop app, or mobile app and click record to capture your screen, camera, or both. After recording, you use the editor to trim clips, stitch segments, add text overlays, arrows, or box highlights, and apply AI enhancements. You then share the video link anywhere — email, Slack, Google Workspace, or embed it — and recipients can react with emojis, leave comments, or add tasks without leaving the player.
Use Cases
- Sales professionals personalize outreach with video pitches to close more deals.
- Engineers add visual context to code walkthroughs to accelerate sprints.
- Customer support teams troubleshoot issues over video to reach resolutions faster.
- Designers share ideas and provide feedback over video to enhance designs.
- Product managers communicate async across distributed teams without scheduling calls.
- Educators and students use discounted plans to create instructional video content.
Why Choose This Product
Loom is best suited for remote and distributed teams, sales professionals, engineers, designers, and customer support teams who want to replace long emails and meetings with quick async videos. A free Starter tier is available with 25 videos and 5-minute recordings, while paid Business and Business + AI plans unlock unlimited videos, advanced editing, and AI features. Enterprise customers get SSO, SCIM, Salesforce integration, and a 99.95% uptime SLA.
LoomPros & Cons
- Free tier available with 25 videos
- AI-powered editing and auto-enhancements
- Integrates with hundreds of tools including Slack and Google Workspace
- Transcriptions in 50+ languages
- Available on Mac, Windows, iOS, and Android
- Free tier limited to 25 videos and 5-minute recordings
- Advanced AI features require Business + AI tier ($24/user/month)
Key Features
Screen and camera recording
Record your screen, camera, or both using the Chrome extension, desktop app, or mobile app.
Video editing tools
Trim clips, stitch segments, and add text overlays, arrows, and box highlights with the built-in editor.
AI-powered enhancements
Loom AI auto-enhances videos, removes filler words, generates summaries, and automates meeting recaps and notes.
Share and embed anywhere
Share video links or embed Loom videos across hundreds of tools including Google Workspace and Slack.
Async video collaboration
Recipients can add emojis, comments, tasks, and CTAs to video messages without leaving the player.
Transcriptions in 50+ languages
Auto-generated transcripts and closed captions are available in over 50 languages.
Enterprise security
SSO, SCIM, custom data retention policies, and privacy settings keep data secure.
AI bug reports
Record a walkthrough and Loom AI turns it into a Jira work item with device, browser, OS, console errors, and network activity.
Multi-platform support
Available on Mac, Windows, iOS, and Android via desktop app, Chrome extension, and mobile apps.
Loom Pricing
View full pricing →- 25 videos
- 5 minute screen recordings
- Unlimited meeting length
- Transcriptions in 50+ languages
- Comments and emoji reactions
- Unlimited videos
- Unlimited recording time
- Basic waveform editing
- Remove Loom branding
- Upload and download videos
- Auto-video enhancement
- Advanced editing
- Video-to-text automation
- Auto-meeting recap emails
- Auto-meeting notes
- Admin insights
- Advanced security (SSO, SCIM)
- Salesforce integration
- 99.95% uptime SLA
- EBA Compliance
- Downloadable user insights
| Feature | Starter Free/mo | Business $18/mo | Business + AI $24/mo | Enterprise Custom |
|---|---|---|---|---|
| 25 videos | ||||
| 5 minute screen recordings | ||||
| Unlimited meeting length | ||||
| Transcriptions in 50+ languages | ||||
| Comments and emoji reactions | ||||
| Unlimited videos | ||||
| Unlimited recording time | ||||
| Basic waveform editing | ||||
| Remove Loom branding | ||||
| Upload and download videos | ||||
| Auto-video enhancement | ||||
| Advanced editing | ||||
| Video-to-text automation | ||||
| Auto-meeting recap emails | ||||
| Auto-meeting notes | ||||
| Admin insights | ||||
| Advanced security (SSO, SCIM) | ||||
| Salesforce integration | ||||
| 99.95% uptime SLA | ||||
| EBA Compliance | ||||
| Downloadable user insights |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Loom
Can I start a free trial of paid plans?
Yes, you can try Business and Business + AI plans for free before committing. The Starter plan is free with no time limit.
What enterprise-grade security features does Loom offer?
Enterprise plans include SSO, SCIM, custom data retention policies, privacy settings, 99.95% uptime SLA, and EBA compliance.
Is there a discounted Education plan?
Yes, Loom offers a discounted plan for students and teachers.
What's the difference between buying Loom on Loom.com versus Atlassian.com?
Loom is available for purchase directly on Loom.com. Atlassian.com offers a separate purchasing option with different billing and account management.
Is Loom free?
Loom offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Loom cost?
Loom offers the following plans: Starter, Business, Business + AI, Enterprise. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Loom compares
LoomThis | ||||
|---|---|---|---|---|
| Starting price | Free | — | Free | Free |
| Pricing model | Freemium | unknown | Freemium | Freemium |
| Platforms | Web, macOS, Windows, iOS, Android | — | macOS, Web | Web, macOS, Windows, iOS, Android |
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