About Logo Design Love
Overview
Logo Design Love is a blog and resource site run by designer David Airey, dedicated to logos, symbols, icons, and marks. It covers logo design analysis, brand identity commentary, and industry trends for designers and branding enthusiasts.
Unlike broad design publications, Logo Design Love focuses exclusively on logo and brand identity work, giving readers a concentrated lens on the discipline. It also accompanies a published book available in thirteen languages.
Key Benefits
- Access logo design commentary and analysis dating back to 2008, spanning nearly two decades of industry coverage.
- Read the accompanying Logo Design Love book, available in thirteen languages for a global audience.
- Follow curated logo trend reports such as the SELA Logo Trend Report to stay current with industry directions.
- Study real-world logo case studies including projects like The World Games logo, Zelman Meats, and the Paris Olympics logo.
How It Works
Visitors browse or subscribe to the site to read articles, logo analyses, and trend reports published by David Airey. Each post examines a specific logo, mark, or design concept in depth. Readers can also purchase the companion book for a structured introduction to logo design principles.
Use Cases
- Freelance logo designers who want to study real-world identity projects and refine their critical eye.
- Brand identity students who use case studies like the Paris Olympics logo or Wonka rebrand to understand design decisions.
- In-house brand designers at agencies tracking logo trends through reports like the SELA Logo Trend Report.
- Design educators who assign the Logo Design Love book — available in thirteen languages — as supplementary reading.
- Design enthusiasts who follow logo culture and want regular commentary on notable marks and rebrands.
Why Choose This Product
Logo Design Love suits designers and brand identity professionals who want focused, practitioner-led coverage of logo design rather than general graphic design content. The site's long editorial history since 2008 and its globally distributed book make it a well-established reference in the logo design community.
Key Features
Logo Analysis Articles
David Airey publishes in-depth articles examining specific logos, symbols, and brand marks from real-world projects.
Logo Trend Reports
The site publishes logo trend reports such as the SELA Logo Trend Report to highlight emerging directions in identity design.
Companion Book
A Logo Design Love book is available alongside the site and has been published in thirteen languages.
Email Subscription
Visitors can subscribe to receive updates and new content directly from the site.
Case Study Archive
The site maintains an archive of logo case studies dating back to 2008, covering projects including the Paris Olympics logo and The World Games logo.
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