About Google Ads Keyword Planner
Overview
Google Ads Keyword Planner is a free keyword research tool for building search campaigns. It helps advertisers find relevant keywords, understand how search volume changes over time, and estimate the bids needed to fit their advertising budget.
Anyone with a Google Ads account can use the tool after creating a campaign. It appears in the Tools menu under the Planning section, with no separate account signup required.
Key Benefits
- Discover new keywords by entering words or phrases related to your products or services
- Analyze search trends to see how often people search for terms and how those searches change over time
- Get suggested bid estimates for each keyword to help set your advertising budget
- Build, save, and share keyword plans with others before launching
- View forecasts of conversions, clicks, and impressions based on your planned spend
- Create a campaign directly from your finalized keyword plan
How It Works
Open Keyword Planner and create a keyword plan by searching for new keywords, clicking Discover new keywords, or uploading existing keywords. The plan forecast shows likely conversions, clicks, or impressions based on your spend. When you are ready, implement the plan as a campaign and revisit the forecast anytime through the tools menu.
Use Cases
- Advertisers research keyword and ad group ideas for their search campaigns
- PPC managers estimate bids and budgets before launching new campaigns
- Small businesses find keywords most relevant to their products and services
- Marketers review search volume trends to time their campaigns
- Teams build and share keyword plans to align on advertising strategy
Google Ads Keyword Planner Pricing
Pricing extracted from the product website and may change. Check the source for current details.