About GoHighLevel
Overview
HighLevel is an AI-powered sales and marketing platform that agencies white-label and resell to their clients. It combines the tools for lead capture, nurturing, closing, and retention into one system, spanning CRM, funnels, messaging, payments, and reviews.
Founded in 2018 by Shaun Clark, Varun Vairavan, and Robin Alex and headquartered in Dallas, Texas, the company reports supporting 2.2 million businesses, generating 7.3 billion leads, and facilitating $5.2 billion in sales in 2025.
Key Benefits
- White-label the full platform and resell it to clients under your own brand
- Capture leads with CRM, funnels, forms, chat widgets, call tracking, and ad management
- Nurture prospects through workflow automations, conversation AI, and a unified inbox
- Close deals with proposals, invoicing, payments, and one-click upsells
- Grow repeat business with review requests, loyalty programs, and communities
- Run the business from anywhere using the mobile app with 24/7 support
How It Works
New users start a 14-day free trial and pick either the Starter or Unlimited plan. The platform walks agencies through the full growth cycle — capture, nurture, close, evangelize, and reactivate — from one dashboard that handles messaging, pipelines, calendars, payments, and reviews.
Use Cases
- Marketing agencies white-label HighLevel and sell it to their clients
- Freelancers and solo marketers run contacts and campaigns on the Starter plan
- Growing agencies scale with unlimited sub-accounts and user reporting
- Local service businesses book appointments and send reminders with built-in calendars
- E-commerce brands run order forms, upsells, and paid membership courses
- SaaSPRENEURS build and resell their own software products on the platform
Why Choose This Product
HighLevel embeds AI across the business lifecycle and develops through a community-driven ideas board where users vote on new features. Starter pricing is $97 per month and Unlimited is $297 per month, both starting with a 14-day free trial.
GoHighLevel Pros & Cons
- 14-day free trial with no obligation
- All-in-one platform covering CRM, funnels, messaging, payments, and reviews
- White-label and resell capabilities for agencies
- Mobile app for managing the business on the go
- Community-driven ideas board for feature development
Key Features
CRM & Pipelines
Track contacts, lead scoring, and sales pipelines within the platform.
Conversation AI
Consolidates SMS, Messenger, Instagram DM, WhatsApp, and live chat into one inbox with AI replies.
Voice AI
Places AI-powered voice calls and records missed call text-backs to capture leads.
Workflow Automations
Build automated follow-up, reactivation, and recommendation workflows that run without manual effort.
Calendars & Reminders
Offer appointment booking, paid calendars, and automated appointment reminders.
Funnels & Websites
Create websites, landing pages, webinar funnels, and order forms with one-click upsells.
Payments & Invoicing
Send invoices, estimates, and proposals and accept payments via Text-2-Pay and Tap-2-Pay.
Reputation Management
Send automated review requests, manage review widgets, and reply with AI.
Memberships & Courses
Deliver paid membership offers and courses with gated content access.
Ad Management
Manage Google, Facebook, and Instagram ads directly from the platform.
GoHighLevel Pricing
- 3 sub-accounts
- Unlimited contacts
- Unlimited users
- 24/7 support
- All core features
- Unlimited sub-accounts
- User and agent reporting
- Rebill phone and email with no markup
- Basic API access
- Everything in Starter
| Feature | Starter $97/mo | Unlimited $297/mo |
|---|---|---|
| 3 sub-accounts | ||
| Unlimited contacts | ||
| Unlimited users | ||
| 24/7 support | ||
| All core features | ||
| Unlimited sub-accounts | ||
| User and agent reporting | ||
| Rebill phone and email with no markup | ||
| Basic API access | ||
| Everything in Starter |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about GoHighLevel
Is GoHighLevel free?
GoHighLevel is a paid product. See the pricing section for current plans and starting prices.
How much does GoHighLevel cost?
GoHighLevel offers the following plans: Starter, Unlimited. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does GoHighLevel support?
GoHighLevel is available on: Web, iOS, Android.